Thursday, August 27, 2020

Computer Crimes Essay -- Security

PC Crimes PC violations are a significant issue on the planet today. They are occurred in people’s home, office, and in loads of spots. An individual ought to be exceptionally wary about the sort of close to home data that they enter on there somebody else’s PC just as there own. These things could cause issues down the road for you later on. Crime where a PC or system is the source, target, spot or device of a wrongdoing is the thing that we call PC wrongdoing. Some different terms for PC wrongdoing are cybercime, e-wrongdoing, hey tech wrongdoing, and electronic wrongdoing. None of these classes are restrictive and numerous exercises can be described as falling in at least one classification. Despite the fact that it expresses that the PC wrongdoing is when something happens when the PC or system is an important piece of the wrongdoing, there are a few terms that are utilized to incorporate conventional violations. A portion of the customary violations are misrepresentation, robbery, coercion, falsification, and misappropriation when the PCs or systems are utilized to encourage the unlawful movement. There are a variety of crimes that can be viewed as PC wrongdoing. A few instances of these exercises are abuse of gadgets, falsification (burglary id), electronic misrepresentation, unlawful access (unapproved get to), Trojan ponies, cyberterrorism, email misuse/provocation, and information obstruction (unapproved harming, erasure, decay, adjustment or concealment of PC information) are only a couple. Phony is a PC wrongdoing that can be executed utilizing the equipment segments of the PC without the utilization of the web. For instance, utilizing Microsoft Word to type my mark when I didn't in reality right it and neither did you yet it is as yet a PC wrongdoing that you submitted. A Trojan... ...laint focus, named IC3, assembles its figures by drawing on the surge of protests filling U.S. law authorization and administrative organizations. Results show that the most announced wrongdoing was Internet sell off extortion which positioned 45 percent of all complaings. Another huge level of grievances was non conveyance of product or installment which had a major 19 percent. PC violations are unquestionably on the ascent. They are something that each and every individual who claims or even takes a shot at a PC ought to be cautious about. There are a great deal of slanted individuals around here in this world and everybody should take alert. You ought to likewise take alert when entering individual data on any PC. References:

Saturday, August 22, 2020

Front end of General Motors company Case Study Example | Topics and Well Written Essays - 750 words

Front finish of General Motors organization - Case Study Example The instruments utilized in the examination incorporate predominant monetary highlights, main thrust investigation, vital gathering guide, PESTLE and serious investigation structure. The fundamental issue being talked about is on item unwavering quality dependent on the items and customer recognition. The organization has issues with quality confirmation and absence of value control framework. As per the purchaser reports of 2009, there were various reviews of GM items because of unwavering quality. Accordingly, the paper thinks of three choices to control the issue on unwavering quality. The principal choice to control the issue is thinking of a computerized checking system that will check any product’s imperfection. The option is significant in light of the fact that it will guarantee that no deformities goes unchecked (General Motors, 1980). A portion of the imperfections that the computerization procedure will check incorporates issues with safety belts, brakes, and other significant territories. Then again, the option however accommodating is extravagant and requires a ton of structures and funding to set up. Another choice to control the issues on quality control is that the organization need to set up affirmed reviewers who will complete irregular and continuous determine the status of the company’s item. The inspector need to think of routine reports on the assembling procedure and the hardware utilized during the procedure. The benefit of this option is that the organization will ensure that their quality control frameworks are exceptional and proficient. One of the cons of this option is that there are propensities that the organization may disregard the reports and proposals from the ensured reviewer. Refering to claims that the proposals are costly to actualize (General Motors, 1981). The third choice to control the issue is reviewing all the vehicles that have default issues. Reviewing the vehicle will guarantee that the organization reinforces quality control issues. Reviewing the vehicle will give the

Friday, August 21, 2020

Garmin Colorado 400i All-In-One GPS Navigator

Garmin Colorado 400i All-In-One GPS Navigator Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Garmin Colorado 400i: All-In-One GPS NavigatorUpdated On 19/07/2015Author : Pradeep KumarTopic : Gadgets GizmosShort URL : CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThe Garmin Colorado 400i is an all-in-one GPS navigator from Garmin’s Colorado series. It is suitable for exploring the backcountry as well as freshwater lakes. The Garmin Colorado 400i comes included with preloaded U.S.Inland Lakes, a built-in basemap, high-sensitivity receiver, barometric altimeter, colour display, SD card slot, picture viewer and more. Besides that, it also has wireless capabilities that allows users to exchange tracks, waypoints, routes and geocaches between similar units. Garmin Colorado 400i [Specifications]Weight Size : Measures 60 mm x 139 mm x 35 mm (W x H x D) in dimension. Weighs approximately 206.9 g including its standard provided battery.Display : Features a t ransflective color TFT display that measures 38 mm x 63 mm (W x H) or 3 inches diagonally with a resolution of 240 x 400 pixels.Battery Life : Powered by 2 AA batteries which are not included and have to be purchased separately. Provides up to 15 hours of battery life based on typical usage.Memory : It has a built in memory of 384 MB available for user to store data. It also has a memory card slot that is built for SD memory.Garmin Colorado 400i incorporates a high-sensitivity WAAS-enabled GPS receiver that helps you locate your position quickly and precisely as well as maintains its GPS location even in heavy cover and deep canyons.READCreate Safe And Short URLs Using [BETA]Besides that, the Garmin Colorado 400i also comes with a built-in electronic compass that provides bearing information even while you’re standing still as well as a barometric altimeter that tracks changes in pressure to pinpoint your precise altitude.Read more about Garmin Colorado 400i on ReviewHeave n.

Monday, May 25, 2020

Gluten Chemistry and Sources in Food

Gluten is a common allergen found in foods, yet do you know what exactly it is? Heres a look at gluten chemistry and the foods most likely to contain gluten. What Is Gluten? Gluten is a protein found exclusively in certain grasses (genus Triticum). It is a composite of two proteins, gliadin and a glutenin, bound to starch in the seeds of wheat and related grains. Gliadin and Glutenin Gliadin molecules mainly are monomers, while glutenin molecules typically exist as large polymers. What Does Gluten Do in Plants? Flowering plants, including grains, store proteins in their seeds to nourish plants when the seeds germinate. Gliadin, glutenin, and other prolamin proteins essentially are the building blocks used by the seeds as they sprout into plants. What Foods Contain Gluten? Grains that contain gluten include wheat, rye, barley, and spelt. Flakes and flour made from these grains contain gluten. However, gluten is added to many other foods, usually to add protein content, impart a chewy texture, or as a thickening or stabilizing agent. Foods that contain gluten include bread, grain products, imitation meats, beer, soy sauce, ketchup, ice cream, and pet foods. It is commonly found in cosmetics, skin products, and hair products. Gluten and Bread Gluten in flour is used to make bread. When the bread dough is kneaded, the glutenin molecules cross-link the gliadin molecules, forming a fibrous network that traps carbon dioxide bubbles produced by yeast or a leavening agent, such as baking soda or baking powder. The trapped bubbles make the bread rise. When bread is baked, the starch and gluten are coagulated, locking the baked goods into shape. Gluten binds water molecules in baked bread, which may be a factor in causing it to go stale over time. Rice and Corn Rice and corn contain prolamin proteins to support growth of seedlings, but they dont contain gluten! Gluten is a protein specific to wheat and other grasses in its family. Some people have chemical sensitivities to the proteins in rice or corn, but these are reactions to different molecules. What Causes a Gluten Allergy? An allergic reaction to gluten is celiac disease. Its estimated between 0.5% and 1% of people in the United States are allergic to gluten and that this frequency applies to other wheat-eating countries as well. The allergy is linked to an excessive immune response to partially digested gliadin.

Thursday, May 14, 2020

Essay about Women, Language, and Politics - 511 Words

Women, Language, and Politics nbsp; nbsp; Experts and nonexperts alike tend to see anything women do as evidence of powerlessness. The language of the media is replete with examples of how difficult it is for women to be regarded as beings with authority and power. The attitude follows women in power everywhere, but... nowhere is the conflict between femininity and authority more crucial than with women in politics. nbsp; The characteristics of a good man and a good candidate are the same, but a woman has to choose between coming across as a strong leader or a good woman. If a man appears forceful, logical, direct, masterful, or powerful, he enhances his value as a man. If a woman appears forceful, logical, direct,†¦show more content†¦Fainting conjures up a frail figure crumpling into a mans rescuing arms, maybe just for dramatic effect. Passing out suggests a straightforward fall to the floor. nbsp; An article in Newsweek during the 1984 vice presidential campaign quoted a Reagan aide who called Ferraro [Geraldine Ferraro- a 1984 vice presidential candidate] a nasty woman who would claw Ronald Reagans eyes out. Never mind the nastiness of the remark and of the newsmagazines using it to open its article. Applied to a man, nasty would be so tame as to seem harmless. Furthermore, men dont claw; they punch and sock, with correspondingly more forceful results. The verb claw both reflects and reinforces the stereotypical metaphor of women as cats. Each time someone uses an expression associated with this metaphor, it reinforces it, suggesting a general cattiness in womens character. nbsp; nbsp; In his book The Language of Politics, Michael Geis gives several examples of words used to describe that undercut her. One headline called her spunky and feisty. As Geis observes, spunky and feisty are used only for creatures that are small and lacking in real power; they could be said of a Pekingese but not a Great Dane, perhaps of Mickey Rooney but not of an average-size man. nbsp; Its not that journalists, other writers, or everyday speakers are deliberately, or even unintentionally, sexist in their use ofShow MoreRelatedThe Hidden And Gender Stereotypes Essay1016 Words   |  5 Pagesshould be performed by women and men. A gender stereotype is harmful and can lessen women when it limits their capacity to develop their personal abilities, chase their professional careers and make choices about their lives and life plans. The obvious biological form of men and women arise the challenge of the hidden language metaphors in science. While women have begun to earn acceptance in the workforce in the past decades, men have not yet seen societal acceptance in politics, let alone as caregiversRead MoreMedia And Its Impact On Society787 Words   |  4 Pagesthe other gender. Women and men have been represented in many different perspectives, which helped to develop the gender gap and differences between those two not only in their daily life but also at workplace. M edia today play main role in creating the glass ceiling through emphasizing on one character and ignoring the other characteristics that women have. Bligh mentions that the recent research emphases on the interaction between two obstacles that might impact women in politics: undesirable arrogancesRead MoreGender Differences In Communication Are A Set Of Rules1298 Words   |  6 Pagessituations. This literature review investigates gender differences in communication, particularly differences in conversational style, body politics and attractiveness, work and education, in relation to learning the roles of gender. Results of the literature review suggest that gender differences exist in various ways. Communication for females indicate women are indirect and are perceived as objects to men. Males appear more direct and are perceived as the ideal person in society. These differencesRead MoreAnalysis Of Equity, Diversity And Inclusivity1130 Words   |  5 Pagesâ€Å"tradition.† The Feminist Majority Foundation has been immersed in a campaign to support women and girls in their fight against the brutal oppression of the Taliban. Thus, this is a reason why the campaign exclusively focuses on the gender-based oppression of â€Å"Third World† women, without acknowledging the role of racism, colonialism, and economic exploitation. It also claims unity with â€Å"Third World† women and women of color, but the campaign is actually contributing to the stereotyping of Third WorldRead MoreJesus And The Politics Of Interpretation816 Words   |  4 Pages Jesus and the Politics of Interpretation, Fiorenza seeks to break the kyriarchal context in which Jesus is and â€Å"foster an identity crisis in the scientific self-understanding of the Historical-Jesus scholarship† (Fiorenza 2). Fiorenza, a professor at Harvard Divinity school, specializes in scripture and interpretation from a feminist perspective. She has noticed masculine language which d ominates in the construction of the Historical-Jesus and attempts to challenge this language to reform the contextRead MoreWriting Strategies For Students, Proper Modeling Is Required For Essay Formats And Analysis1569 Words   |  7 Pagesenvironment (DET, 2008). Module C: Representation and Text Elective 1: Representing people and politics Module C explores the representations of people and politics through text to consider how texts portray perspectives on politics, â€Å"ideas, events or situations† (BOSTES, 2014, p.20). Using Brave New World (1932) by Aldous Huxley, which is a prose fiction text, students are able to explore how politics and actions can influence society and lives, creating a dystopia that devalues humanity (BOSTESRead MoreMen, Women, and Language: Socially Constructing Male and Female Speech1703 Words   |  7 Pagesï » ¿ Men, women, and language: Socially constructing male and female speech One of the essential contentions of feminist theory is that there is an inherent difference between the concepts of gender and sex. Sex refers to the physiological characteristics humans are born with; gender is what culture does with or how it reads those physiological differences. One of the most contentious areas of gender research is pertains to the differences between male and female speech. While most authorsRead MoreWomen And The Feminist Movement1677 Words   |  7 PagesThat â€Å"women live dispersed among men† is the unifying condition of women and the feminist movement (de Beauvoir 8). Beyond that, differences in culture, in privilege, in circumstance all speak of the community that never was. Even so, both history and current conversation speak of women as though they were a unified group. If gender is performative and is the result of â€Å"an historical situation,† this generalization of women declares that women experience gender in one way (Butler 520 ). From thisRead MoreThe Causation And Consumer Reaction At A Fox News Reporter, Cody Derespina940 Words   |  4 PagesAugust a Fox News reporter, Cody Derespina, described the causation and consumer reaction to â€Å"Target Going Gender Neutral in Some Sections†. After receiving some complaints from customers the retailer felt the need to address the amount of gendered language in the children sections and the colors being used to categorize certain toys. For example, one mother sent a tweet to Target with a picture of a sign saying â€Å"Building Sets† and below it reading â€Å"Girls’ Building Sets†. She stated that Target shouldRead MoreWomen And Men On Social Media Essay1181 Words   |  5 PagesWomen and men are different in various aspects, although, we often don’t ponder this thought on a deeper basis. One aspect often overlooked is how gender influences our language. Dig deeper to where we communicate. Where are people most sociable today? The simple answer is social media. Both women and men on social media use language uniquely geared towards their gender to communicate, express, and merely socialize, both positively and negatively. Women dominate the social media world: Facebook

Wednesday, May 6, 2020

Essay on The Turing Test - 1426 Words

One of the hottest topics that modern science has been focusing on for a long time is the field of artificial intelligence, the study of intelligence in machines or, according to Minsky, â€Å"the science of making machines do things that would require intelligence if done by men†.(qtd in Copeland 1). Artificial Intelligence has a lot of applications and is used in many areas. â€Å"We often don’t notice it but AI is all around us. It is present in computer games, in the cruise control in our cars and the servers that route our email.† (BBC 1). Different goals have been set for the science of Artificial Intelligence, but according to Whitby the most mentioned idea about the goal of AI is provided by the Turing Test. This test is also called the†¦show more content†¦In fact, its simplicity is one of the things that have made the Turing Test resist time and history. nbsp;nbsp;nbsp;nbsp;nbsp;The Turing Test has had a rich history since its creation by Alan Turing. But first of all, who was Alan Turing? As Whitby notes Alan Turing was a superb British mathematician. During World War II Turing worked in secrecy for the British military to break the German military codes together with some other scientists using some machines that had some characteristics of the modern computers.(12) After the War, a machine was built in Manchester from which â€Å"all modern computers are descended†.(12) In 1948, Alan Turing was writing programs for this machine and was also writing the paper â€Å"Computing machinery and intelligence†, published in 1950, from which the concept of the Turing Test was derived later on. (Whitby 13). An important part of the test history are the occasions of computers being tested and whether or not they passed the test. In the years following its creation and until our days, many computers have taken the test. Turing made himself the prediction stated below: I believe that in about fifty years time it will be possible to programme computers, with a storage capacity of about 109, to make them play the imitation game so well that an average interrogator will not have more than 70 per cent chance of making the right identification after five minutes of questioning.Show MoreRelatedThe Turing Test And The Theory Of Computer System1833 Words   |  8 Pagesthis out, a testing method was created called the Turing Test. This test was created by an English mathematician named Alan Turing in the 1940s and 1950s. Alan Turing was interested in the idea of artificial intelligence, or the theory of computers being able perform tasks like humans. In result of introducing this theory, Turing developed a testing method called the Turing Test. This would answer the question â€Å"Can computers think?† The Turing Test consist of three subjects. Two of these subjectsRead MoreArtificial Intelligence And The Turing Test760 Words   |  4 Pagesquesti onable advancements is artificial intelligence. Artificial intelligence isn’t necessarily new but it has expanded greatly the past few years. I will first explain what artificial intelligence is and the Turing Test. Finally, I will discuss Turing and Searle’s views about the Turing Test and who has the stronger argument. According to Merriam-Webster Dictionary, artificial intelligence (AI) is, â€Å"The capability of a machine to imitate intelligent human behavior† (Webster). What that means isRead MoreComputing Machinery And Intelligence By Alan Turing1469 Words   |  6 PagesIn his paper â€Å"Computing Machinery and Intelligence,† Alan Turing sets out to answer the question of whether machines can think in the same humans can by conceptualizing the question in concrete terms. In simple terms, Turing redefines the question by posing whether a machine can replicate the cognition of a human being. Yet, some may object to the notion that Turing’s new question effectively captures the nature of machines’ capacity for thought or consciousness, such as John Searle. In his ChineseRead MoreTuring, Searle, and Artificial Intelligence1260 Words   |  6 PagesThe conditions of the present scenario are as follows: a machine, Siri*, capable of passing the Turing test, is being i nsulted by a 10 year old boy, whose mother is questioning the appropriateness of punishing him for his behavior. We cannot answer the mothers question without speculating as to what A.M. Turing and John Searle, two 20th century philosophers whose views on artificial intelligence are starkly contrasting, would say about this predicament. Furthermore, we must provide fair and balancedRead MoreAn Analysis Of Edgar Allen Poes Maelzels Chess Player 1609 Words   |  7 Pageswith you functionalist philosophy in relation to artificial intelligence, what it meant in the past, what it means today, and what it could mean for the future. Statement of Credibility: Explored by many prominent thinkers such as John Searle, Alan Turing, and Marvin Minsky among many others, functionalist philosophy and strong AI theory is growing in support and popularity and suggests strong implications about what may or may not be the future of computers, alien life, or any being of potential intelligenceRead MoreAnalysis Of The Book Searle s Chinese Room 1487 Words   |  6 PagesJohnson Lai (400014979) TA: Andrew Lavigne Philos 1E03 Searle s Chinese Room The Turing Test is a test described by Alan Turing to define whether a robot has indistinguishable human intelligence or behaviour. John Searle attempts to disprove the theory of the Turing Test through his Chinese Room thought experiment. In this experiment, Searle proposes that a man unwittingly communicates to a native speaker through the use of a program. Searle presents the prepositions that artificial intelligenceRead MoreArtificial Intelligence Is The Dominant Theory1792 Words   |  8 Pagessomething called the Turing test which was developed by Alan Turing in the 1950’s, which became more efficient in the 1980. He decided to test computers out to see if they had a â€Å"mind†. Turing asked, â€Å"Could a machine carry a conversation sufficiently enough to fool humans into thinking it was human?† (Mind Association 436). The thesis he stated to back up his test was â€Å"Instead of asking â€Å"can machines think?† lets ask, â€Å"When can a machine be mistaken for a human?†Ã¢â‚¬  The Turing test is able to spotRead MoreArtificial Sentience Essay1045 Words   |  5 Pagespast decades. Secondly, a Turing machine - a theoretical model of a computer, devised by Alan Turing, which would be able to compute mathematical functions without any of the limitations that apply to physical machines - would theoretically also be able to compute consciousness. This, of course, relies on the assumption that consciousness can be somehow derived from mathematical functions - a controversial one in itself. The question whether consciousness is Turing computable will be thoroughlyRead MoreCan Computers Think? Essay1414 Words   |  6 Pagesappropriate to say that a human can be replaced by a computer? I believe that not all humans will be replaced by a computer, but I do think that a computer will be able to do many of the same things that a human can already do. John R. Searle and Alan Turing are two philosophers that I will be relating to in order to examine the likelihood of a computer being able to â€Å"think† or not â€Å"think† and I will look into how a computer and a human have more in common than what â€Å"humans† actually think. Also, withRead MoreArtificial Intelligence And Human Intelligence1312 Words   |  6 Pages The Turing Test The Turing Test is a test in which artificial intelligence is put through rigors by humans to determine whether a computer can trick a person into thinking they are also human. It was made by a man called Alan Turing, who decided that if a computer could fool a human into thinking it was a person, it was therefore as smart as a person. Alan Turing first developed this test in 1950, writing a paper called â€Å"Computing Machinery and Intelligence†. The method of the turing test is to

Tuesday, May 5, 2020

Globalization UBER Company Samples for Students †

Question: Discuss about the Globalization UBER Company. Answer: Uber Company Uber Company is also known as the Uber Technologies Inc., it is a transportation network company that is headquartered in San Francisco, California in United States. The Uber Company is operating in 570 cities around the world. It has major in car transportation and food delivery. The name Uber means topmost or super, the origin of the name is from Germany where Uber means above(D, 2016). The Uber Company started to operate in 2009 as a private luxury car services, this was to cater for the top executive of the Silicon valley in San Francisco in United States. During its incorporation time, the company focus mostly on the Limousines and taxis services, the taxi services were accessed by the client by using the particular code provided by the Uber App. The steady and aggressive company growth forced the company to penetrate into global market, particularly looking for developing countries haves sustainable business environment. Australia is country that is considered to have a proactive and aggressive economic growth that allows companies to venture many business activities(Millar, 2017). Uber Company has majorly focus in taxi service in more than 85 developed cities in over 30 countries in the word. The Uber App is a form of application package that bring the integration between the drivers and passengers, the app integrates google maps allowing the passengers to know the drivers in locality. Globalization is explained as the process through which an organization starts to work in an international scale of business. Uber Company has considered globalization as to have impact to their success. Health business competition is a considerable impact of globalization as a business factor, due to competition in the market Uber Company has focus to segment its market to developing countries, one of them being Australia(D, 2016). Ridesharing is a digital platform that connects the drivers and the passengers, this platform has help in reducing the cost of operation between the driver and the passenger. According to Uber CEO in Australia, Uber is currently the most operation Point-to-Point transportation company in Australia. The company is providing a competitive transportation services in the Australian market. The Uber App has been the key approach that the company has been using to gain its competitive advantage through excellence service provision(Cummings Worley, 2014). Uber was launched in Australia in 2012 using the UberBlack which is the only licensed hired car that operated legally in Sydney and Melbourne. In 2014, the company extended its services to Brisbane, Perth, Canberra among other cities in Australia. The competitive approach of Uber Company in the market is provision of taxi service 20% lower than the normal taxi fare. Uber ridesharing not replicating the existing market, but it has also venture into a local taxi service by providing differentiated taxi services as compared to the traditional market in Australia. The Uber Company has ensure that the impact of globalization in Australian market is encouraging innovation in their operation, by utilizing new technological system called Bidirectional. The new system is used to reduce the information asymmetries that allows the driver and passenger to make effective decision(Grant, Butler, Orr, Murray, 2014). Globalization Globalization is defined as the process which a business organization starts to operate on the international scale(Beck, 2015). Many researchers have tried to elaborate on the essential concepts of globalization in positive ways, while others including Joseph. E Stiglitz is presenting the concepts of globalization in a different perspective. Globalization concepts are considered to be the primary elements that are ordained to affect the business operation of the business organization, especially those firms that operates on the international scale(Stiglitz Joseph, 2002). The current wave of globalization is perceived to commence in the early 1980s and is transforming many countries and business industries in different ways, this has compelled the Uber Company to venture in new business activities. However, globalization has created a number of issues as well as opportunities to business organization, including Uber Company(Dunning, 2014). According to Amosha, O., Pivnyak, G., Shvets, V., Cherevatsky, globalization is one of the controversial phenomena that may contribute to the development and positive influence, while it can also contribute destructions, misuse of resources and end of different cultures. According to the research, globalization is the world phenomenon that has contributed to the economic fluctuation in different parts of the world, where the multinational companies like Uber Company are largely affected by the effects of globalization(Amosha, Pivnyak, Shvets, Cherevatsky). Uber Company has experienced the impact of globalization that is contributed with some factors. The research also indicates that companies that are largely influenced by the globalization factors are considered to have a consistent market share in the international market(Hirst, Thompson, Bromley, 2015). Managing a diverse workforce Due to globalization, Uber Company has extended its operation to deal with the workplace diversity. In the past decades, over half of the Australias immigrants are from the United Kingdom, today the immigrants have reduced making up 12% and with 25% of them coming from part of Asia. Moreover, countries such as India and China are now moving towards looking for opportunities in many developing countries like Australia(Barak, 2016). The existing opportunities in Australia allow the Uber Company to extend it business activities with the aid of diverse workplace(Glss McGregor, 2016). Many business enterprises are currently operating in a competitive business environment that ascertains the importance of having a diversified workplace. The Uber Company is now committed to encourage and develop a sizeable diverse workforce that intends to create a positive impact to the company. By drawing the company activities in diversified experience, approaches, as well as perceptions, ensures that the company is working towards achieving its strategic goals and objectives(Davis, 2016). Innovation and generation of new opportunities also act as the impact of globalization in relation to a diversified workforce. A diverse workforce improves the company performance since new employees are committed to attend clients to base on their interest and demand. Legality Issues Uber-Company has face legality issues from the transportation authorities in different states in Australia. The Australian Transport Safety Bureau (ATSB) has stated that all drivers are mandated to have the commercial license, purchase taxi medallions, licensing fee, car inspection and abide by the existing laws provided by the constitution under the supervision of the Australia Federal Government(ATSB, 2007). The Uber-Company has ensured that all the laws provided by the government through the Australian Transport Safety Bureau (ATSB) and other related bodies are abided by, this has allowed the company to gain trust from their clients(Watanabe, Naveed,, Neittaanmki, 2017). The research indicates that the Uber pricing model has been evaluated and scrutinized by Australian Transport Safety Bureau (ATSB) since it was observed that they are not in compliance with the uniform taxi rates that are set by the regulatory authorities of each state under the supervision of Australian Transpor t Safety Bureau (ATSB)(ATSB, 2007). According to the research, there are also some of the major disparities that pertain the insurance obligation for drivers, the Australian Transport Safety Bureau (ATSB) have warned the passengers and drivers that companies like the Uber Taxi Company may not provide insurance covers in case of any emergency relating to accident and theft(Wilson Pender, 2017). There is a serious ambiguity about who is liable if accident or theft occur(Hopkins, 2014). Product Review Uber-Company is constantly coming up with new ways that intend to save the cost of transport. The company has developed a carpool function on the app called the UBERPOOL. The UBERPOOL app is to allow the users to share the ride and split the cost with other persons who require taxi service along the similar routes. This app has allows the riders to save 50% of the cost as compared to the traditional taxi. The Uber UBERPOOL. contains some unique and innovative elements that make it enjoyable to the users, it has the ETA tool that allows the user to see the available cars in the areas and how long it will take to the locality of the client. However, the app has also allowed the user to save their credit cards information, where the users are not using liquid cash for service payment. While striving towards promoting good customer satisfaction the company is able to give different rates to regular clients. This has helped the company to customize their customer experience and behavior(Amosha, Pivnyak, Shvets, Cherevatsky). Targeted Segments The Uber-Company develop the smartphone app that belongs to everyone, from the regular customers to the incoming clients who look for excellent traveling services. In the present marketing plan and models, the company is focusing on targeting the VIP riders, the company has gained more customers who normally use the public transportation, most of these commuters were the VIP, and the company has targeted them by meeting their rising demand(D, 2016). Moreover, the Uber-Company in Australia has conducted campaigns in many universities in different states, this idea of the campaign is to increase the market share of the company. On the other hand, the Uber company is not only targeting the people who love to be drivers but they give them an opportunity to make % $60,000 in every year as well as allowing them to have a flexible schedule that allows them to work anytime and whenever they want(Grant R. M., 2016). Current Marketing Situation The primary mission of the Uber company is to provide transportations service that is reliable as running water, everywhere and for everyone. The company has become more ambitious to eliminate the private car ownership, it is mainly focused in monopolizing the car transportation not only in Australia bur around the world. According to Travis Kalanick, the current valuation of the company is over 50 million bigger than the normal taxi market in the market. The Uber-Company current revenue is $ 36 million and it grows at the rate of 150% annually(Payne, Frow, Eggert, 2017). The Uber rides in Australian market and states are now growing at 3 times per year. The taxi industry in Australia has continued to observe new transportation apps, this has promoted companies like Uber to gain more market share. Prices for the medallions taxi riders are observed to be reducing over the past few years this has been benefiting the taxi owners and rider. The taxi and the limousine provided by the Uber company reported revenue of 1%12 billion over the past year with yearly growth of about 3.1% from 2010 to 2015. Rising cost of fuel has affected the operation many business industries, the issue of rising cost of fuel was considered as the least factor that could have affected the operation of Uber-Company in Australia and over other international companies(Corones, Christensen, Howell, 2016). SWOT analysis of Uber-Company Globalization effect compelled business organization in different sectors to conduct business activities outside their original marketplaces. Market segmentation gives the company an opportunity to access markets and study the demand of particular markets, and as a result, the companies are required to strategically analyze their operation by applying the fictional strategic analysis model such as SWOT analysis tool. The SWOT analysis tool is used by a business organization to determine the strengths, weakness, opportunities as well as threats that negatively affects the operation of a business firm(Davis, 2016). Strengths In Australia Uber company is well known to provide quality transportation service, therefore it is a recognized brand for itself. Uber-Company is allowing it customer to use cashless payment models that allow the protection of users credit card informations. The company has lower operational cost as compared to traditional taxi in Australia(Cummings Worley, 2014). Weakness Uber-Company is operating in a market where well-off nations like China and US are anticipating to invest into. The ideas of providing cashless payment and using smartphone apps could be imitated, and therefore there is nothing it that will prevent competition. Opportunities Customers in Australia are dissatisfied with the traditional taxi cap organization since they provide high prices and that they are long waiting. This is an opportunity that has allowed Uber company to invest more in the modern taxi services(Grant R. M., 2016). Threats The transport regulatory authorities like Australian Transport Safety Bureau (ATSB) may develop regulations that may prevent Uber-Company to operate in the market. Apparently, the taxi industry in Australia may abolish the operations of the company since their prices are lower than fare charged by yellow taxi cap companies(Davis, 2016). Uber-Company need to understand that as time passes new markets are developing new ideas that contribute to business competitions, competition will ultimately decrease the prices of the company. Due to globalization impacts, the reduction in prices will force the company to pay less to the drivers, forcing drivers to look for better-paying companies, after which the Uber-Company revenues will decline. Conclusion Globalization is explained as the major factor that changed the world of business today. Many business operations and practices are arising because of globalization. Globalization has contributed to both positive and negative impact to the business organization that operates in the international marketplace. Uber-Company is an international company that is described to conduct its activities under the influence of globalization that is outlined as the world major phenomenon of international business activities. Uber-Company has segmented its transportation services to Australia hub because of economic growth and development in the country. The company has adequately considered the essential marketing approach in order to increase its market share and make their operations in Australia to be the most recognized. Globalization has ensured that the company is working in compliance with the Australian laws and regulations that are provided by the relevant transportation authorities. Uber company has targeted new customers in Australia, it has focused on VIP individual who usually used public transports to commute from once city to another one. Uber originates from San Francisco, California, United Stated the company has diversified its workforce by employing drivers from Australia. Through diversification, Uber-Company is The now committed to encourage and develop a sizeable diverse workforce that intends to create a positive impact to the company. 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