Tuesday, May 5, 2020

Globalization UBER Company Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Globalization UBER Company. Answer: Uber Company Uber Company is also known as the Uber Technologies Inc., it is a transportation network company that is headquartered in San Francisco, California in United States. The Uber Company is operating in 570 cities around the world. It has major in car transportation and food delivery. The name Uber means topmost or super, the origin of the name is from Germany where Uber means above(D, 2016). The Uber Company started to operate in 2009 as a private luxury car services, this was to cater for the top executive of the Silicon valley in San Francisco in United States. During its incorporation time, the company focus mostly on the Limousines and taxis services, the taxi services were accessed by the client by using the particular code provided by the Uber App. The steady and aggressive company growth forced the company to penetrate into global market, particularly looking for developing countries haves sustainable business environment. Australia is country that is considered to have a proactive and aggressive economic growth that allows companies to venture many business activities(Millar, 2017). Uber Company has majorly focus in taxi service in more than 85 developed cities in over 30 countries in the word. The Uber App is a form of application package that bring the integration between the drivers and passengers, the app integrates google maps allowing the passengers to know the drivers in locality. Globalization is explained as the process through which an organization starts to work in an international scale of business. Uber Company has considered globalization as to have impact to their success. Health business competition is a considerable impact of globalization as a business factor, due to competition in the market Uber Company has focus to segment its market to developing countries, one of them being Australia(D, 2016). Ridesharing is a digital platform that connects the drivers and the passengers, this platform has help in reducing the cost of operation between the driver and the passenger. According to Uber CEO in Australia, Uber is currently the most operation Point-to-Point transportation company in Australia. The company is providing a competitive transportation services in the Australian market. The Uber App has been the key approach that the company has been using to gain its competitive advantage through excellence service provision(Cummings Worley, 2014). Uber was launched in Australia in 2012 using the UberBlack which is the only licensed hired car that operated legally in Sydney and Melbourne. In 2014, the company extended its services to Brisbane, Perth, Canberra among other cities in Australia. The competitive approach of Uber Company in the market is provision of taxi service 20% lower than the normal taxi fare. Uber ridesharing not replicating the existing market, but it has also venture into a local taxi service by providing differentiated taxi services as compared to the traditional market in Australia. The Uber Company has ensure that the impact of globalization in Australian market is encouraging innovation in their operation, by utilizing new technological system called Bidirectional. The new system is used to reduce the information asymmetries that allows the driver and passenger to make effective decision(Grant, Butler, Orr, Murray, 2014). Globalization Globalization is defined as the process which a business organization starts to operate on the international scale(Beck, 2015). Many researchers have tried to elaborate on the essential concepts of globalization in positive ways, while others including Joseph. E Stiglitz is presenting the concepts of globalization in a different perspective. Globalization concepts are considered to be the primary elements that are ordained to affect the business operation of the business organization, especially those firms that operates on the international scale(Stiglitz Joseph, 2002). The current wave of globalization is perceived to commence in the early 1980s and is transforming many countries and business industries in different ways, this has compelled the Uber Company to venture in new business activities. However, globalization has created a number of issues as well as opportunities to business organization, including Uber Company(Dunning, 2014). According to Amosha, O., Pivnyak, G., Shvets, V., Cherevatsky, globalization is one of the controversial phenomena that may contribute to the development and positive influence, while it can also contribute destructions, misuse of resources and end of different cultures. According to the research, globalization is the world phenomenon that has contributed to the economic fluctuation in different parts of the world, where the multinational companies like Uber Company are largely affected by the effects of globalization(Amosha, Pivnyak, Shvets, Cherevatsky). Uber Company has experienced the impact of globalization that is contributed with some factors. The research also indicates that companies that are largely influenced by the globalization factors are considered to have a consistent market share in the international market(Hirst, Thompson, Bromley, 2015). Managing a diverse workforce Due to globalization, Uber Company has extended its operation to deal with the workplace diversity. In the past decades, over half of the Australias immigrants are from the United Kingdom, today the immigrants have reduced making up 12% and with 25% of them coming from part of Asia. Moreover, countries such as India and China are now moving towards looking for opportunities in many developing countries like Australia(Barak, 2016). The existing opportunities in Australia allow the Uber Company to extend it business activities with the aid of diverse workplace(Glss McGregor, 2016). Many business enterprises are currently operating in a competitive business environment that ascertains the importance of having a diversified workplace. The Uber Company is now committed to encourage and develop a sizeable diverse workforce that intends to create a positive impact to the company. By drawing the company activities in diversified experience, approaches, as well as perceptions, ensures that the company is working towards achieving its strategic goals and objectives(Davis, 2016). Innovation and generation of new opportunities also act as the impact of globalization in relation to a diversified workforce. A diverse workforce improves the company performance since new employees are committed to attend clients to base on their interest and demand. Legality Issues Uber-Company has face legality issues from the transportation authorities in different states in Australia. The Australian Transport Safety Bureau (ATSB) has stated that all drivers are mandated to have the commercial license, purchase taxi medallions, licensing fee, car inspection and abide by the existing laws provided by the constitution under the supervision of the Australia Federal Government(ATSB, 2007). The Uber-Company has ensured that all the laws provided by the government through the Australian Transport Safety Bureau (ATSB) and other related bodies are abided by, this has allowed the company to gain trust from their clients(Watanabe, Naveed,, Neittaanmki, 2017). The research indicates that the Uber pricing model has been evaluated and scrutinized by Australian Transport Safety Bureau (ATSB) since it was observed that they are not in compliance with the uniform taxi rates that are set by the regulatory authorities of each state under the supervision of Australian Transpor t Safety Bureau (ATSB)(ATSB, 2007). According to the research, there are also some of the major disparities that pertain the insurance obligation for drivers, the Australian Transport Safety Bureau (ATSB) have warned the passengers and drivers that companies like the Uber Taxi Company may not provide insurance covers in case of any emergency relating to accident and theft(Wilson Pender, 2017). There is a serious ambiguity about who is liable if accident or theft occur(Hopkins, 2014). Product Review Uber-Company is constantly coming up with new ways that intend to save the cost of transport. The company has developed a carpool function on the app called the UBERPOOL. The UBERPOOL app is to allow the users to share the ride and split the cost with other persons who require taxi service along the similar routes. This app has allows the riders to save 50% of the cost as compared to the traditional taxi. The Uber UBERPOOL. contains some unique and innovative elements that make it enjoyable to the users, it has the ETA tool that allows the user to see the available cars in the areas and how long it will take to the locality of the client. However, the app has also allowed the user to save their credit cards information, where the users are not using liquid cash for service payment. While striving towards promoting good customer satisfaction the company is able to give different rates to regular clients. This has helped the company to customize their customer experience and behavior(Amosha, Pivnyak, Shvets, Cherevatsky). Targeted Segments The Uber-Company develop the smartphone app that belongs to everyone, from the regular customers to the incoming clients who look for excellent traveling services. In the present marketing plan and models, the company is focusing on targeting the VIP riders, the company has gained more customers who normally use the public transportation, most of these commuters were the VIP, and the company has targeted them by meeting their rising demand(D, 2016). Moreover, the Uber-Company in Australia has conducted campaigns in many universities in different states, this idea of the campaign is to increase the market share of the company. On the other hand, the Uber company is not only targeting the people who love to be drivers but they give them an opportunity to make % $60,000 in every year as well as allowing them to have a flexible schedule that allows them to work anytime and whenever they want(Grant R. M., 2016). Current Marketing Situation The primary mission of the Uber company is to provide transportations service that is reliable as running water, everywhere and for everyone. The company has become more ambitious to eliminate the private car ownership, it is mainly focused in monopolizing the car transportation not only in Australia bur around the world. According to Travis Kalanick, the current valuation of the company is over 50 million bigger than the normal taxi market in the market. The Uber-Company current revenue is $ 36 million and it grows at the rate of 150% annually(Payne, Frow, Eggert, 2017). The Uber rides in Australian market and states are now growing at 3 times per year. The taxi industry in Australia has continued to observe new transportation apps, this has promoted companies like Uber to gain more market share. Prices for the medallions taxi riders are observed to be reducing over the past few years this has been benefiting the taxi owners and rider. The taxi and the limousine provided by the Uber company reported revenue of 1%12 billion over the past year with yearly growth of about 3.1% from 2010 to 2015. Rising cost of fuel has affected the operation many business industries, the issue of rising cost of fuel was considered as the least factor that could have affected the operation of Uber-Company in Australia and over other international companies(Corones, Christensen, Howell, 2016). SWOT analysis of Uber-Company Globalization effect compelled business organization in different sectors to conduct business activities outside their original marketplaces. Market segmentation gives the company an opportunity to access markets and study the demand of particular markets, and as a result, the companies are required to strategically analyze their operation by applying the fictional strategic analysis model such as SWOT analysis tool. The SWOT analysis tool is used by a business organization to determine the strengths, weakness, opportunities as well as threats that negatively affects the operation of a business firm(Davis, 2016). Strengths In Australia Uber company is well known to provide quality transportation service, therefore it is a recognized brand for itself. Uber-Company is allowing it customer to use cashless payment models that allow the protection of users credit card informations. The company has lower operational cost as compared to traditional taxi in Australia(Cummings Worley, 2014). Weakness Uber-Company is operating in a market where well-off nations like China and US are anticipating to invest into. The ideas of providing cashless payment and using smartphone apps could be imitated, and therefore there is nothing it that will prevent competition. Opportunities Customers in Australia are dissatisfied with the traditional taxi cap organization since they provide high prices and that they are long waiting. This is an opportunity that has allowed Uber company to invest more in the modern taxi services(Grant R. M., 2016). Threats The transport regulatory authorities like Australian Transport Safety Bureau (ATSB) may develop regulations that may prevent Uber-Company to operate in the market. Apparently, the taxi industry in Australia may abolish the operations of the company since their prices are lower than fare charged by yellow taxi cap companies(Davis, 2016). Uber-Company need to understand that as time passes new markets are developing new ideas that contribute to business competitions, competition will ultimately decrease the prices of the company. Due to globalization impacts, the reduction in prices will force the company to pay less to the drivers, forcing drivers to look for better-paying companies, after which the Uber-Company revenues will decline. Conclusion Globalization is explained as the major factor that changed the world of business today. Many business operations and practices are arising because of globalization. Globalization has contributed to both positive and negative impact to the business organization that operates in the international marketplace. Uber-Company is an international company that is described to conduct its activities under the influence of globalization that is outlined as the world major phenomenon of international business activities. Uber-Company has segmented its transportation services to Australia hub because of economic growth and development in the country. The company has adequately considered the essential marketing approach in order to increase its market share and make their operations in Australia to be the most recognized. Globalization has ensured that the company is working in compliance with the Australian laws and regulations that are provided by the relevant transportation authorities. Uber company has targeted new customers in Australia, it has focused on VIP individual who usually used public transports to commute from once city to another one. Uber originates from San Francisco, California, United Stated the company has diversified its workforce by employing drivers from Australia. Through diversification, Uber-Company is The now committed to encourage and develop a sizeable diverse workforce that intends to create a positive impact to the company. However, Uber-Company has majorly considered the utilization of strengths and business opportunities that are available in Australia, the study also reveals some weakness and threats that prevent the company from providing transportations service that is reliable as running water, everywhere and for everyone. References Amosha, O., Pivnyak, G., Shvets, V., Cherevatsky. (n.d.). AUTARCHY VS. GLOBALIZATION IN ENERGY RESOURCES SUPPLY. ECONOMIC TRANSFORMATION IN UKRAINE: COMPARATIVE ANALYSIS AND EUROPEAN EXPERIENCE. Barak, M. E. (2016). Managing diversity: Toward a globally inclusive workplace. Sage Publications. Beck, U. (2015). What is globalization?. John Wiley Sons. Corones, G. S., Christensen, S. S., Howell, N. (2016). Submission to Australian Consumer Law Review Issues Paper. Cummings, T. G., Worley, C. G. (2014). Organization development and change. Cengage learning. D, W. (2016). Uber is the Walmart of transport. Guardian (Sydney), (1718), 2. Davis, P. (2016). How Do Sharing Economy Companies Grow? A Comparison of Internal and External Growth Patterns of Airbnb and Uber. Springer International Publishing. Dunning, J. H. (2014). The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge. Glss, M., McGregor, M. (2016). Designing for labour: uber and the on-demand mobile workforce. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 1632-1643). ACM. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Grant, R., Butler, B., Orr, S., Murray, P. A. (2014). Contemporary strategic management: An Australasian perspective. John Wiley Sons Australia, Ltd. Hirst, P., Thompson, G., Bromley, S. (2015). Globalization in question. John Wiley Sons. Millar, R. (2017). UberX drivers supply taxi travel and so must be registered for GST: Uber BV v Commissioner of Taxation [2017] FCA 110. World Journal of VAT/GST Law, 1-8. Payne, A., Frow, P., Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 1-23. Stiglitz, Joseph, E. (2002). On globalization management. Watanabe, C., Naveed,, K., Neittaanmki, P. (2017). Consolidated challenge to social demand for resilient platforms-lessons from Uber's global expansion. Technology in Society, 48, 33-53. Wilson, J., Pender, K. (2017). A new era?: Whistleblower protections in Australia. Ethos: Official Publication of the Law Society of the Australian Capital Territory.

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