Computer Crimes Essay -- Security

PC Crimes PC violations are a significant issue on the planet today. They are occurred in people’s home, office, and in loads of spots. An individual ought to be exceptionally wary about the sort of close to home data that they enter on there somebody else’s PC just as there own. These things could cause issues down the road for you later on. Crime where a PC or system is the source, target, spot or device of a wrongdoing is the thing that we call PC wrongdoing. Some different terms for PC wrongdoing are cybercime, e-wrongdoing, hey tech wrongdoing, and electronic wrongdoing. None of these classes are restrictive and numerous exercises can be described as falling in at least one classification. Despite the fact that it expresses that the PC wrongdoing is when something happens when the PC or system is an important piece of the wrongdoing, there are a few terms that are utilized to incorporate conventional violations. A portion of the customary violations are misrepresentation, robbery, coercion, falsification, and misappropriation when the PCs or systems are utilized to encourage the unlawful movement. There are a variety of crimes that can be viewed as PC wrongdoing. A few instances of these exercises are abuse of gadgets, falsification (burglary id), electronic misrepresentation, unlawful access (unapproved get to), Trojan ponies, cyberterrorism, email misuse/provocation, and information obstruction (unapproved harming, erasure, decay, adjustment or concealment of PC information) are only a couple. Phony is a PC wrongdoing that can be executed utilizing the equipment segments of the PC without the utilization of the web. For instance, utilizing Microsoft Word to type my mark when I didn't in reality right it and neither did you yet it is as yet a PC wrongdoing that you submitted. A Trojan... ...laint focus, named IC3, assembles its figures by drawing on the surge of protests filling U.S. law authorization and administrative organizations. Results show that the most announced wrongdoing was Internet sell off extortion which positioned 45 percent of all complaings. Another huge level of grievances was non conveyance of product or installment which had a major 19 percent. PC violations are unquestionably on the ascent. They are something that each and every individual who claims or even takes a shot at a PC ought to be cautious about. There are a great deal of slanted individuals around here in this world and everybody should take alert. You ought to likewise take alert when entering individual data on any PC. References: http://en.wikipedia.org/wiki/Computer_crime http://www.fsu.edu/~crimdo/TA/hao/computercrime2.htm http://www.usnews.com/usnews/news/badguys/070416/top_10_internet_crimes_of_2006.htm

Front end of General Motors company Case Study Example | Topics and Well Written Essays - 750 words

Front finish of General Motors organization - Case Study Example The instruments utilized in the examination incorporate predominant monetary highlights, main thrust investigation, vital gathering guide, PESTLE and serious investigation structure. The fundamental issue being talked about is on item unwavering quality dependent on the items and customer recognition. The organization has issues with quality confirmation and absence of value control framework. As per the purchaser reports of 2009, there were various reviews of GM items because of unwavering quality. Accordingly, the paper thinks of three choices to control the issue on unwavering quality. The principal choice to control the issue is thinking of a computerized checking system that will check any product’s imperfection. The option is significant in light of the fact that it will guarantee that no deformities goes unchecked (General Motors, 1980). A portion of the imperfections that the computerization procedure will check incorporates issues with safety belts, brakes, and other significant territories. Then again, the option however accommodating is extravagant and requires a ton of structures and funding to set up. Another choice to control the issues on quality control is that the organization need to set up affirmed reviewers who will complete irregular and continuous determine the status of the company’s item. The inspector need to think of routine reports on the assembling procedure and the hardware utilized during the procedure. The benefit of this option is that the organization will ensure that their quality control frameworks are exceptional and proficient. One of the cons of this option is that there are propensities that the organization may disregard the reports and proposals from the ensured reviewer. Refering to claims that the proposals are costly to actualize (General Motors, 1981). The third choice to control the issue is reviewing all the vehicles that have default issues. Reviewing the vehicle will guarantee that the organization reinforces quality control issues. Reviewing the vehicle will give the

Garmin Colorado 400i All-In-One GPS Navigator

Garmin Colorado 400i All-In-One GPS Navigator Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Garmin Colorado 400i: All-In-One GPS NavigatorUpdated On 19/07/2015Author : Pradeep KumarTopic : Gadgets GizmosShort URL : http://hbb.me/1RHJ0f9 CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThe Garmin Colorado 400i is an all-in-one GPS navigator from Garmin’s Colorado series. It is suitable for exploring the backcountry as well as freshwater lakes. The Garmin Colorado 400i comes included with preloaded U.S.Inland Lakes, a built-in basemap, high-sensitivity receiver, barometric altimeter, colour display, SD card slot, picture viewer and more. Besides that, it also has wireless capabilities that allows users to exchange tracks, waypoints, routes and geocaches between similar units. Garmin Colorado 400i [Specifications]Weight Size : Measures 60 mm x 139 mm x 35 mm (W x H x D) in dimension. Weighs approximately 206.9 g including its standard provided battery.Display : Features a t ransflective color TFT display that measures 38 mm x 63 mm (W x H) or 3 inches diagonally with a resolution of 240 x 400 pixels.Battery Life : Powered by 2 AA batteries which are not included and have to be purchased separately. Provides up to 15 hours of battery life based on typical usage.Memory : It has a built in memory of 384 MB available for user to store data. It also has a memory card slot that is built for SD memory.Garmin Colorado 400i incorporates a high-sensitivity WAAS-enabled GPS receiver that helps you locate your position quickly and precisely as well as maintains its GPS location even in heavy cover and deep canyons.READCreate Safe And Short URLs Using McAf.ee [BETA]Besides that, the Garmin Colorado 400i also comes with a built-in electronic compass that provides bearing information even while you’re standing still as well as a barometric altimeter that tracks changes in pressure to pinpoint your precise altitude.Read more about Garmin Colorado 400i on ReviewHeave n.

Gluten Chemistry and Sources in Food

Gluten is a common allergen found in foods, yet do you know what exactly it is? Heres a look at gluten chemistry and the foods most likely to contain gluten. What Is Gluten? Gluten is a protein found exclusively in certain grasses (genus Triticum). It is a composite of two proteins, gliadin and a glutenin, bound to starch in the seeds of wheat and related grains. Gliadin and Glutenin Gliadin molecules mainly are monomers, while glutenin molecules typically exist as large polymers. What Does Gluten Do in Plants? Flowering plants, including grains, store proteins in their seeds to nourish plants when the seeds germinate. Gliadin, glutenin, and other prolamin proteins essentially are the building blocks used by the seeds as they sprout into plants. What Foods Contain Gluten? Grains that contain gluten include wheat, rye, barley, and spelt. Flakes and flour made from these grains contain gluten. However, gluten is added to many other foods, usually to add protein content, impart a chewy texture, or as a thickening or stabilizing agent. Foods that contain gluten include bread, grain products, imitation meats, beer, soy sauce, ketchup, ice cream, and pet foods. It is commonly found in cosmetics, skin products, and hair products. Gluten and Bread Gluten in flour is used to make bread. When the bread dough is kneaded, the glutenin molecules cross-link the gliadin molecules, forming a fibrous network that traps carbon dioxide bubbles produced by yeast or a leavening agent, such as baking soda or baking powder. The trapped bubbles make the bread rise. When bread is baked, the starch and gluten are coagulated, locking the baked goods into shape. Gluten binds water molecules in baked bread, which may be a factor in causing it to go stale over time. Rice and Corn Rice and corn contain prolamin proteins to support growth of seedlings, but they dont contain gluten! Gluten is a protein specific to wheat and other grasses in its family. Some people have chemical sensitivities to the proteins in rice or corn, but these are reactions to different molecules. What Causes a Gluten Allergy? An allergic reaction to gluten is celiac disease. Its estimated between 0.5% and 1% of people in the United States are allergic to gluten and that this frequency applies to other wheat-eating countries as well. The allergy is linked to an excessive immune response to partially digested gliadin.

Essay about Women, Language, and Politics - 511 Words

Women, Language, and Politics nbsp; nbsp; Experts and nonexperts alike tend to see anything women do as evidence of powerlessness. The language of the media is replete with examples of how difficult it is for women to be regarded as beings with authority and power. The attitude follows women in power everywhere, but... nowhere is the conflict between femininity and authority more crucial than with women in politics. nbsp; The characteristics of a good man and a good candidate are the same, but a woman has to choose between coming across as a strong leader or a good woman. If a man appears forceful, logical, direct, masterful, or powerful, he enhances his value as a man. If a woman appears forceful, logical, direct,†¦show more content†¦Fainting conjures up a frail figure crumpling into a mans rescuing arms, maybe just for dramatic effect. Passing out suggests a straightforward fall to the floor. nbsp; An article in Newsweek during the 1984 vice presidential campaign quoted a Reagan aide who called Ferraro [Geraldine Ferraro- a 1984 vice presidential candidate] a nasty woman who would claw Ronald Reagans eyes out. Never mind the nastiness of the remark and of the newsmagazines using it to open its article. Applied to a man, nasty would be so tame as to seem harmless. Furthermore, men dont claw; they punch and sock, with correspondingly more forceful results. The verb claw both reflects and reinforces the stereotypical metaphor of women as cats. Each time someone uses an expression associated with this metaphor, it reinforces it, suggesting a general cattiness in womens character. nbsp; nbsp; In his book The Language of Politics, Michael Geis gives several examples of words used to describe that undercut her. One headline called her spunky and feisty. As Geis observes, spunky and feisty are used only for creatures that are small and lacking in real power; they could be said of a Pekingese but not a Great Dane, perhaps of Mickey Rooney but not of an average-size man. nbsp; Its not that journalists, other writers, or everyday speakers are deliberately, or even unintentionally, sexist in their use ofShow MoreRelatedThe Hidden And Gender Stereotypes Essay1016 Words   |  5 Pagesshould be performed by women and men. A gender stereotype is harmful and can lessen women when it limits their capacity to develop their personal abilities, chase their professional careers and make choices about their lives and life plans. The obvious biological form of men and women arise the challenge of the hidden language metaphors in science. While women have begun to earn acceptance in the workforce in the past decades, men have not yet seen societal acceptance in politics, let alone as caregiversRead MoreMedia And Its Impact On Society787 Words   |  4 Pagesthe other gender. Women and men have been represented in many different perspectives, which helped to develop the gender gap and differences between those two not only in their daily life but also at workplace. M edia today play main role in creating the glass ceiling through emphasizing on one character and ignoring the other characteristics that women have. Bligh mentions that the recent research emphases on the interaction between two obstacles that might impact women in politics: undesirable arrogancesRead MoreGender Differences In Communication Are A Set Of Rules1298 Words   |  6 Pagessituations. This literature review investigates gender differences in communication, particularly differences in conversational style, body politics and attractiveness, work and education, in relation to learning the roles of gender. Results of the literature review suggest that gender differences exist in various ways. Communication for females indicate women are indirect and are perceived as objects to men. Males appear more direct and are perceived as the ideal person in society. These differencesRead MoreAnalysis Of Equity, Diversity And Inclusivity1130 Words   |  5 Pagesâ€Å"tradition.† The Feminist Majority Foundation has been immersed in a campaign to support women and girls in their fight against the brutal oppression of the Taliban. Thus, this is a reason why the campaign exclusively focuses on the gender-based oppression of â€Å"Third World† women, without acknowledging the role of racism, colonialism, and economic exploitation. It also claims unity with â€Å"Third World† women and women of color, but the campaign is actually contributing to the stereotyping of Third WorldRead MoreJesus And The Politics Of Interpretation816 Words   |  4 Pages Jesus and the Politics of Interpretation, Fiorenza seeks to break the kyriarchal context in which Jesus is and â€Å"foster an identity crisis in the scientific self-understanding of the Historical-Jesus scholarship† (Fiorenza 2). Fiorenza, a professor at Harvard Divinity school, specializes in scripture and interpretation from a feminist perspective. She has noticed masculine language which d ominates in the construction of the Historical-Jesus and attempts to challenge this language to reform the contextRead MoreWriting Strategies For Students, Proper Modeling Is Required For Essay Formats And Analysis1569 Words   |  7 Pagesenvironment (DET, 2008). Module C: Representation and Text Elective 1: Representing people and politics Module C explores the representations of people and politics through text to consider how texts portray perspectives on politics, â€Å"ideas, events or situations† (BOSTES, 2014, p.20). Using Brave New World (1932) by Aldous Huxley, which is a prose fiction text, students are able to explore how politics and actions can influence society and lives, creating a dystopia that devalues humanity (BOSTESRead MoreMen, Women, and Language: Socially Constructing Male and Female Speech1703 Words   |  7 Pagesï » ¿ Men, women, and language: Socially constructing male and female speech One of the essential contentions of feminist theory is that there is an inherent difference between the concepts of gender and sex. Sex refers to the physiological characteristics humans are born with; gender is what culture does with or how it reads those physiological differences. One of the most contentious areas of gender research is pertains to the differences between male and female speech. While most authorsRead MoreWomen And The Feminist Movement1677 Words   |  7 PagesThat â€Å"women live dispersed among men† is the unifying condition of women and the feminist movement (de Beauvoir 8). Beyond that, differences in culture, in privilege, in circumstance all speak of the community that never was. Even so, both history and current conversation speak of women as though they were a unified group. If gender is performative and is the result of â€Å"an historical situation,† this generalization of women declares that women experience gender in one way (Butler 520 ). From thisRead MoreThe Causation And Consumer Reaction At A Fox News Reporter, Cody Derespina940 Words   |  4 PagesAugust a Fox News reporter, Cody Derespina, described the causation and consumer reaction to â€Å"Target Going Gender Neutral in Some Sections†. After receiving some complaints from customers the retailer felt the need to address the amount of gendered language in the children sections and the colors being used to categorize certain toys. For example, one mother sent a tweet to Target with a picture of a sign saying â€Å"Building Sets† and below it reading â€Å"Girls’ Building Sets†. She stated that Target shouldRead MoreWomen And Men On Social Media Essay1181 Words   |  5 PagesWomen and men are different in various aspects, although, we often don’t ponder this thought on a deeper basis. One aspect often overlooked is how gender influences our language. Dig deeper to where we communicate. Where are people most sociable today? The simple answer is social media. Both women and men on social media use language uniquely geared towards their gender to communicate, express, and merely socialize, both positively and negatively. Women dominate the social media world: Facebook

Essay on The Turing Test - 1426 Words

One of the hottest topics that modern science has been focusing on for a long time is the field of artificial intelligence, the study of intelligence in machines or, according to Minsky, â€Å"the science of making machines do things that would require intelligence if done by men†.(qtd in Copeland 1). Artificial Intelligence has a lot of applications and is used in many areas. â€Å"We often don’t notice it but AI is all around us. It is present in computer games, in the cruise control in our cars and the servers that route our email.† (BBC 1). Different goals have been set for the science of Artificial Intelligence, but according to Whitby the most mentioned idea about the goal of AI is provided by the Turing Test. This test is also called the†¦show more content†¦In fact, its simplicity is one of the things that have made the Turing Test resist time and history. nbsp;nbsp;nbsp;nbsp;nbsp;The Turing Test has had a rich history since its creation by Alan Turing. But first of all, who was Alan Turing? As Whitby notes Alan Turing was a superb British mathematician. During World War II Turing worked in secrecy for the British military to break the German military codes together with some other scientists using some machines that had some characteristics of the modern computers.(12) After the War, a machine was built in Manchester from which â€Å"all modern computers are descended†.(12) In 1948, Alan Turing was writing programs for this machine and was also writing the paper â€Å"Computing machinery and intelligence†, published in 1950, from which the concept of the Turing Test was derived later on. (Whitby 13). An important part of the test history are the occasions of computers being tested and whether or not they passed the test. In the years following its creation and until our days, many computers have taken the test. Turing made himself the prediction stated below: I believe that in about fifty years time it will be possible to programme computers, with a storage capacity of about 109, to make them play the imitation game so well that an average interrogator will not have more than 70 per cent chance of making the right identification after five minutes of questioning.Show MoreRelatedThe Turing Test And The Theory Of Computer System1833 Words   |  8 Pagesthis out, a testing method was created called the Turing Test. This test was created by an English mathematician named Alan Turing in the 1940s and 1950s. Alan Turing was interested in the idea of artificial intelligence, or the theory of computers being able perform tasks like humans. In result of introducing this theory, Turing developed a testing method called the Turing Test. This would answer the question â€Å"Can computers think?† The Turing Test consist of three subjects. Two of these subjectsRead MoreArtificial Intelligence And The Turing Test760 Words   |  4 Pagesquesti onable advancements is artificial intelligence. Artificial intelligence isn’t necessarily new but it has expanded greatly the past few years. I will first explain what artificial intelligence is and the Turing Test. Finally, I will discuss Turing and Searle’s views about the Turing Test and who has the stronger argument. According to Merriam-Webster Dictionary, artificial intelligence (AI) is, â€Å"The capability of a machine to imitate intelligent human behavior† (Webster). What that means isRead MoreComputing Machinery And Intelligence By Alan Turing1469 Words   |  6 PagesIn his paper â€Å"Computing Machinery and Intelligence,† Alan Turing sets out to answer the question of whether machines can think in the same humans can by conceptualizing the question in concrete terms. In simple terms, Turing redefines the question by posing whether a machine can replicate the cognition of a human being. Yet, some may object to the notion that Turing’s new question effectively captures the nature of machines’ capacity for thought or consciousness, such as John Searle. In his ChineseRead MoreTuring, Searle, and Artificial Intelligence1260 Words   |  6 PagesThe conditions of the present scenario are as follows: a machine, Siri*, capable of passing the Turing test, is being i nsulted by a 10 year old boy, whose mother is questioning the appropriateness of punishing him for his behavior. We cannot answer the mothers question without speculating as to what A.M. Turing and John Searle, two 20th century philosophers whose views on artificial intelligence are starkly contrasting, would say about this predicament. Furthermore, we must provide fair and balancedRead MoreAn Analysis Of Edgar Allen Poes Maelzels Chess Player 1609 Words   |  7 Pageswith you functionalist philosophy in relation to artificial intelligence, what it meant in the past, what it means today, and what it could mean for the future. Statement of Credibility: Explored by many prominent thinkers such as John Searle, Alan Turing, and Marvin Minsky among many others, functionalist philosophy and strong AI theory is growing in support and popularity and suggests strong implications about what may or may not be the future of computers, alien life, or any being of potential intelligenceRead MoreAnalysis Of The Book Searle s Chinese Room 1487 Words   |  6 PagesJohnson Lai (400014979) TA: Andrew Lavigne Philos 1E03 Searle s Chinese Room The Turing Test is a test described by Alan Turing to define whether a robot has indistinguishable human intelligence or behaviour. John Searle attempts to disprove the theory of the Turing Test through his Chinese Room thought experiment. In this experiment, Searle proposes that a man unwittingly communicates to a native speaker through the use of a program. Searle presents the prepositions that artificial intelligenceRead MoreArtificial Intelligence Is The Dominant Theory1792 Words   |  8 Pagessomething called the Turing test which was developed by Alan Turing in the 1950’s, which became more efficient in the 1980. He decided to test computers out to see if they had a â€Å"mind†. Turing asked, â€Å"Could a machine carry a conversation sufficiently enough to fool humans into thinking it was human?† (Mind Association 436). The thesis he stated to back up his test was â€Å"Instead of asking â€Å"can machines think?† lets ask, â€Å"When can a machine be mistaken for a human?†Ã¢â‚¬  The Turing test is able to spotRead MoreArtificial Sentience Essay1045 Words   |  5 Pagespast decades. Secondly, a Turing machine - a theoretical model of a computer, devised by Alan Turing, which would be able to compute mathematical functions without any of the limitations that apply to physical machines - would theoretically also be able to compute consciousness. This, of course, relies on the assumption that consciousness can be somehow derived from mathematical functions - a controversial one in itself. The question whether consciousness is Turing computable will be thoroughlyRead MoreCan Computers Think? Essay1414 Words   |  6 Pagesappropriate to say that a human can be replaced by a computer? I believe that not all humans will be replaced by a computer, but I do think that a computer will be able to do many of the same things that a human can already do. John R. Searle and Alan Turing are two philosophers that I will be relating to in order to examine the likelihood of a computer being able to â€Å"think† or not â€Å"think† and I will look into how a computer and a human have more in common than what â€Å"humans† actually think. Also, withRead MoreArtificial Intelligence And Human Intelligence1312 Words   |  6 Pages The Turing Test The Turing Test is a test in which artificial intelligence is put through rigors by humans to determine whether a computer can trick a person into thinking they are also human. It was made by a man called Alan Turing, who decided that if a computer could fool a human into thinking it was a person, it was therefore as smart as a person. Alan Turing first developed this test in 1950, writing a paper called â€Å"Computing Machinery and Intelligence†. The method of the turing test is to

Globalization UBER Company Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Globalization UBER Company. Answer: Uber Company Uber Company is also known as the Uber Technologies Inc., it is a transportation network company that is headquartered in San Francisco, California in United States. The Uber Company is operating in 570 cities around the world. It has major in car transportation and food delivery. The name Uber means topmost or super, the origin of the name is from Germany where Uber means above(D, 2016). The Uber Company started to operate in 2009 as a private luxury car services, this was to cater for the top executive of the Silicon valley in San Francisco in United States. During its incorporation time, the company focus mostly on the Limousines and taxis services, the taxi services were accessed by the client by using the particular code provided by the Uber App. The steady and aggressive company growth forced the company to penetrate into global market, particularly looking for developing countries haves sustainable business environment. Australia is country that is considered to have a proactive and aggressive economic growth that allows companies to venture many business activities(Millar, 2017). Uber Company has majorly focus in taxi service in more than 85 developed cities in over 30 countries in the word. The Uber App is a form of application package that bring the integration between the drivers and passengers, the app integrates google maps allowing the passengers to know the drivers in locality. Globalization is explained as the process through which an organization starts to work in an international scale of business. Uber Company has considered globalization as to have impact to their success. Health business competition is a considerable impact of globalization as a business factor, due to competition in the market Uber Company has focus to segment its market to developing countries, one of them being Australia(D, 2016). Ridesharing is a digital platform that connects the drivers and the passengers, this platform has help in reducing the cost of operation between the driver and the passenger. According to Uber CEO in Australia, Uber is currently the most operation Point-to-Point transportation company in Australia. The company is providing a competitive transportation services in the Australian market. The Uber App has been the key approach that the company has been using to gain its competitive advantage through excellence service provision(Cummings Worley, 2014). Uber was launched in Australia in 2012 using the UberBlack which is the only licensed hired car that operated legally in Sydney and Melbourne. In 2014, the company extended its services to Brisbane, Perth, Canberra among other cities in Australia. The competitive approach of Uber Company in the market is provision of taxi service 20% lower than the normal taxi fare. Uber ridesharing not replicating the existing market, but it has also venture into a local taxi service by providing differentiated taxi services as compared to the traditional market in Australia. The Uber Company has ensure that the impact of globalization in Australian market is encouraging innovation in their operation, by utilizing new technological system called Bidirectional. The new system is used to reduce the information asymmetries that allows the driver and passenger to make effective decision(Grant, Butler, Orr, Murray, 2014). Globalization Globalization is defined as the process which a business organization starts to operate on the international scale(Beck, 2015). Many researchers have tried to elaborate on the essential concepts of globalization in positive ways, while others including Joseph. E Stiglitz is presenting the concepts of globalization in a different perspective. Globalization concepts are considered to be the primary elements that are ordained to affect the business operation of the business organization, especially those firms that operates on the international scale(Stiglitz Joseph, 2002). The current wave of globalization is perceived to commence in the early 1980s and is transforming many countries and business industries in different ways, this has compelled the Uber Company to venture in new business activities. However, globalization has created a number of issues as well as opportunities to business organization, including Uber Company(Dunning, 2014). According to Amosha, O., Pivnyak, G., Shvets, V., Cherevatsky, globalization is one of the controversial phenomena that may contribute to the development and positive influence, while it can also contribute destructions, misuse of resources and end of different cultures. According to the research, globalization is the world phenomenon that has contributed to the economic fluctuation in different parts of the world, where the multinational companies like Uber Company are largely affected by the effects of globalization(Amosha, Pivnyak, Shvets, Cherevatsky). Uber Company has experienced the impact of globalization that is contributed with some factors. The research also indicates that companies that are largely influenced by the globalization factors are considered to have a consistent market share in the international market(Hirst, Thompson, Bromley, 2015). Managing a diverse workforce Due to globalization, Uber Company has extended its operation to deal with the workplace diversity. In the past decades, over half of the Australias immigrants are from the United Kingdom, today the immigrants have reduced making up 12% and with 25% of them coming from part of Asia. Moreover, countries such as India and China are now moving towards looking for opportunities in many developing countries like Australia(Barak, 2016). The existing opportunities in Australia allow the Uber Company to extend it business activities with the aid of diverse workplace(Glss McGregor, 2016). Many business enterprises are currently operating in a competitive business environment that ascertains the importance of having a diversified workplace. The Uber Company is now committed to encourage and develop a sizeable diverse workforce that intends to create a positive impact to the company. By drawing the company activities in diversified experience, approaches, as well as perceptions, ensures that the company is working towards achieving its strategic goals and objectives(Davis, 2016). Innovation and generation of new opportunities also act as the impact of globalization in relation to a diversified workforce. A diverse workforce improves the company performance since new employees are committed to attend clients to base on their interest and demand. Legality Issues Uber-Company has face legality issues from the transportation authorities in different states in Australia. The Australian Transport Safety Bureau (ATSB) has stated that all drivers are mandated to have the commercial license, purchase taxi medallions, licensing fee, car inspection and abide by the existing laws provided by the constitution under the supervision of the Australia Federal Government(ATSB, 2007). The Uber-Company has ensured that all the laws provided by the government through the Australian Transport Safety Bureau (ATSB) and other related bodies are abided by, this has allowed the company to gain trust from their clients(Watanabe, Naveed,, Neittaanmki, 2017). The research indicates that the Uber pricing model has been evaluated and scrutinized by Australian Transport Safety Bureau (ATSB) since it was observed that they are not in compliance with the uniform taxi rates that are set by the regulatory authorities of each state under the supervision of Australian Transpor t Safety Bureau (ATSB)(ATSB, 2007). According to the research, there are also some of the major disparities that pertain the insurance obligation for drivers, the Australian Transport Safety Bureau (ATSB) have warned the passengers and drivers that companies like the Uber Taxi Company may not provide insurance covers in case of any emergency relating to accident and theft(Wilson Pender, 2017). There is a serious ambiguity about who is liable if accident or theft occur(Hopkins, 2014). Product Review Uber-Company is constantly coming up with new ways that intend to save the cost of transport. The company has developed a carpool function on the app called the UBERPOOL. The UBERPOOL app is to allow the users to share the ride and split the cost with other persons who require taxi service along the similar routes. This app has allows the riders to save 50% of the cost as compared to the traditional taxi. The Uber UBERPOOL. contains some unique and innovative elements that make it enjoyable to the users, it has the ETA tool that allows the user to see the available cars in the areas and how long it will take to the locality of the client. However, the app has also allowed the user to save their credit cards information, where the users are not using liquid cash for service payment. While striving towards promoting good customer satisfaction the company is able to give different rates to regular clients. This has helped the company to customize their customer experience and behavior(Amosha, Pivnyak, Shvets, Cherevatsky). Targeted Segments The Uber-Company develop the smartphone app that belongs to everyone, from the regular customers to the incoming clients who look for excellent traveling services. In the present marketing plan and models, the company is focusing on targeting the VIP riders, the company has gained more customers who normally use the public transportation, most of these commuters were the VIP, and the company has targeted them by meeting their rising demand(D, 2016). Moreover, the Uber-Company in Australia has conducted campaigns in many universities in different states, this idea of the campaign is to increase the market share of the company. On the other hand, the Uber company is not only targeting the people who love to be drivers but they give them an opportunity to make % $60,000 in every year as well as allowing them to have a flexible schedule that allows them to work anytime and whenever they want(Grant R. M., 2016). Current Marketing Situation The primary mission of the Uber company is to provide transportations service that is reliable as running water, everywhere and for everyone. The company has become more ambitious to eliminate the private car ownership, it is mainly focused in monopolizing the car transportation not only in Australia bur around the world. According to Travis Kalanick, the current valuation of the company is over 50 million bigger than the normal taxi market in the market. The Uber-Company current revenue is $ 36 million and it grows at the rate of 150% annually(Payne, Frow, Eggert, 2017). The Uber rides in Australian market and states are now growing at 3 times per year. The taxi industry in Australia has continued to observe new transportation apps, this has promoted companies like Uber to gain more market share. Prices for the medallions taxi riders are observed to be reducing over the past few years this has been benefiting the taxi owners and rider. The taxi and the limousine provided by the Uber company reported revenue of 1%12 billion over the past year with yearly growth of about 3.1% from 2010 to 2015. Rising cost of fuel has affected the operation many business industries, the issue of rising cost of fuel was considered as the least factor that could have affected the operation of Uber-Company in Australia and over other international companies(Corones, Christensen, Howell, 2016). SWOT analysis of Uber-Company Globalization effect compelled business organization in different sectors to conduct business activities outside their original marketplaces. Market segmentation gives the company an opportunity to access markets and study the demand of particular markets, and as a result, the companies are required to strategically analyze their operation by applying the fictional strategic analysis model such as SWOT analysis tool. The SWOT analysis tool is used by a business organization to determine the strengths, weakness, opportunities as well as threats that negatively affects the operation of a business firm(Davis, 2016). Strengths In Australia Uber company is well known to provide quality transportation service, therefore it is a recognized brand for itself. Uber-Company is allowing it customer to use cashless payment models that allow the protection of users credit card informations. The company has lower operational cost as compared to traditional taxi in Australia(Cummings Worley, 2014). Weakness Uber-Company is operating in a market where well-off nations like China and US are anticipating to invest into. The ideas of providing cashless payment and using smartphone apps could be imitated, and therefore there is nothing it that will prevent competition. Opportunities Customers in Australia are dissatisfied with the traditional taxi cap organization since they provide high prices and that they are long waiting. This is an opportunity that has allowed Uber company to invest more in the modern taxi services(Grant R. M., 2016). Threats The transport regulatory authorities like Australian Transport Safety Bureau (ATSB) may develop regulations that may prevent Uber-Company to operate in the market. Apparently, the taxi industry in Australia may abolish the operations of the company since their prices are lower than fare charged by yellow taxi cap companies(Davis, 2016). Uber-Company need to understand that as time passes new markets are developing new ideas that contribute to business competitions, competition will ultimately decrease the prices of the company. Due to globalization impacts, the reduction in prices will force the company to pay less to the drivers, forcing drivers to look for better-paying companies, after which the Uber-Company revenues will decline. Conclusion Globalization is explained as the major factor that changed the world of business today. Many business operations and practices are arising because of globalization. Globalization has contributed to both positive and negative impact to the business organization that operates in the international marketplace. Uber-Company is an international company that is described to conduct its activities under the influence of globalization that is outlined as the world major phenomenon of international business activities. Uber-Company has segmented its transportation services to Australia hub because of economic growth and development in the country. The company has adequately considered the essential marketing approach in order to increase its market share and make their operations in Australia to be the most recognized. Globalization has ensured that the company is working in compliance with the Australian laws and regulations that are provided by the relevant transportation authorities. Uber company has targeted new customers in Australia, it has focused on VIP individual who usually used public transports to commute from once city to another one. Uber originates from San Francisco, California, United Stated the company has diversified its workforce by employing drivers from Australia. Through diversification, Uber-Company is The now committed to encourage and develop a sizeable diverse workforce that intends to create a positive impact to the company. However, Uber-Company has majorly considered the utilization of strengths and business opportunities that are available in Australia, the study also reveals some weakness and threats that prevent the company from providing transportations service that is reliable as running water, everywhere and for everyone. References Amosha, O., Pivnyak, G., Shvets, V., Cherevatsky. (n.d.). AUTARCHY VS. GLOBALIZATION IN ENERGY RESOURCES SUPPLY. ECONOMIC TRANSFORMATION IN UKRAINE: COMPARATIVE ANALYSIS AND EUROPEAN EXPERIENCE. Barak, M. E. (2016). Managing diversity: Toward a globally inclusive workplace. Sage Publications. Beck, U. (2015). What is globalization?. John Wiley Sons. Corones, G. S., Christensen, S. S., Howell, N. (2016). Submission to Australian Consumer Law Review Issues Paper. Cummings, T. G., Worley, C. G. (2014). Organization development and change. Cengage learning. D, W. (2016). Uber is the Walmart of transport. Guardian (Sydney), (1718), 2. Davis, P. (2016). How Do Sharing Economy Companies Grow? A Comparison of Internal and External Growth Patterns of Airbnb and Uber. Springer International Publishing. Dunning, J. H. (2014). The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge. Glss, M., McGregor, M. (2016). Designing for labour: uber and the on-demand mobile workforce. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 1632-1643). ACM. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Grant, R., Butler, B., Orr, S., Murray, P. A. (2014). Contemporary strategic management: An Australasian perspective. John Wiley Sons Australia, Ltd. Hirst, P., Thompson, G., Bromley, S. (2015). Globalization in question. John Wiley Sons. Millar, R. (2017). UberX drivers supply taxi travel and so must be registered for GST: Uber BV v Commissioner of Taxation [2017] FCA 110. World Journal of VAT/GST Law, 1-8. Payne, A., Frow, P., Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 1-23. Stiglitz, Joseph, E. (2002). On globalization management. Watanabe, C., Naveed,, K., Neittaanmki, P. (2017). Consolidated challenge to social demand for resilient platforms-lessons from Uber's global expansion. Technology in Society, 48, 33-53. Wilson, J., Pender, K. (2017). A new era?: Whistleblower protections in Australia. Ethos: Official Publication of the Law Society of the Australian Capital Territory.

Divorce in the American families

There has been an argument that United States has the weakest family in the developed world and this is based on various aspects. As far as this paper is concerned, we will look at the aspect of divorce in American families. Various stakeholders have reported that America has a divorce rate of more than 50% but this has not been fully authenticated for proper accuracy (Coontz, 2010, p. 23). At this rate, more marriages are likely to end in divorce as time goes by and this is not good news at all.Advertising We will write a custom essay sample on Divorce in the American families specifically for you for only $16.05 $11/page Learn More It should be known that the divorce rate is more prevalent in third marriages than in first marriages. As a matter of fact, those couples that have children have recorded low rates and levels of divorce than those ones without children. Currently, there are all indications that divorce rates are declining but this is more so on people who are just living together instead of marrying. Most couples who had been married before and divorced never marry again and this is startling. In this case, they have never been ready to give it a chance and trial. The marriage rate has been declining as time goes by and people are opting to be single parents. Because single parenthood is on the rise in the United States, it gives us a good insight on why the country is having a lot of divorce rates (Coontz, 2010, p. 35). It should be known that more divorce cases are prevalent in married women than in married men. This means that they are the ones who call the shot when things are not going on well. An increase in divorce in American families is not good news for children who end up being raised by single mothers. This therefore denies them an opportunity to be raised by both parents as expected of a good family. Apart from touching on divorce, other family unions are not progressing well and this is a matter of concer n. This means that such unions are not stable and it explains a given trend that is taking shape in the American family. Children are supposed to grow up with their biological parents and this can not be achieved with such divorce rates. To reinforce the point on why United States has the weakest family in the developed world, we can still base our point on an increase in solo parenting. The African American home has suffered a lot of divorce cases and this is something that needs to be looked at (Ruoff, 2002, p. 28). Because divorce rates are prevalent in families with children, this seeks to explain to us something. In this case, couples have seen children as a burden or they have had problems with raising a family with children thereby opting to divorce. Couples have always given various reasons as per to why they opt to divorce and this needs to be looked at. In this case, males and females give different reasons for divorce based on their own understanding. There are various fa ctors that have transformed the institution of the American family over the past few years.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More This revolves around various economic and cultural features. There has been an argument t that most couples do not give comprehensive reasons for divorce but this has always varied. In this case, it should be known that not all marriages can always fail for the same reasons (Ruoff, 2002, p. 36). As far as reasons for divorce are concerned, there are others that have been prevalent than others. Couples have always blamed poor communication for divorce and this has been recorded from different couples. In this case, the couple fails to connect well thereby leading to divorce. There are cases where financial problems have also led to divorce and this is a major reason and concern. It should be known that partners that have not been able to take care of their f amilies have caused problems thereby leading to divorce. On the other hand, financial problems have brought about disagreements that have occasionally led to divorce (Baskerville, 2007, p. 38). Some partners and couples have cited lack of commitment as a reason for divorce and this is a reality. In this case, one of the partners is never committed to the marriage and that is why it has always ended up in divorce. This means that families are supposed to commit to the relationship for long term sustainability. Commitment is necessary for success in everything and marriage has not been an exception in American families. As much as couples have given different reasons for not being committed, it has been one of the reasons for divorce. A dramatic change in priorities is also another reason that has been given for divorce. In this case, couples have been known to shift their priorities beyond family hood and thereby led to divorce. When a partner changes his/her priorities, it will not be easy to live together as a family and that is why it has led to termination of the union (Luscombe, 2010, p. 48). Infidelity can also be considered as the reason behind divorce in American families. There is no partner who has been ready to see the other cheating and lived with it. This has been the reason behind bitter divorce cases in recent years and partners need to be faithful. As much as there are other reasons for divorce cases in American families, these ones have been cited as the most prominent. Other reasons, though major, have not been prevalent and common in America. For instance, unmet needs and failed expectations have also contributed to divorce. In this case, people always have various expectations from their partners but when this is not met, partners have felt let down and opted for divorce. Marriages in America experience various problems and this needs conflict resolution skills for success (Bratter, 2009, p. 43). As far as problems are concerned, some couple s have lacked conflict resolution skills in the family and that is why we have had cases of divorce in America. Although minor, cases like substance and emotional abuse have also been responsible for divorce cases in America, this is something that can be taken care of by the society.Advertising We will write a custom essay sample on Divorce in the American families specifically for you for only $16.05 $11/page Learn More Divorce and the American family are an intertwined issue and topic that needs to be looked at by the whole society for long term sustainability. A good marriage should be saved and there is no reason for divorce. In this case, divorce in America should be effectively looked at as time goes by. This is based on an increase in divorce rates that has been witnessed in recent years. When we say that the divorce rate in American families in more than 50%, this indicates that couples are more likely to break up as time goes by and this is no t good news to the American society (Luscombe, 2010, p. 37). The American belief has been cited as one of the reasons behind divorce and there is need for change. As a matter of fact, Americans believe in freedom and this can be replaced with love as much as there is commitment. It is undeniable that divorce is an aspect that has gained precedence and prominence in the American family in recent years beyond reasonable doubt. Different couples have admitted that they prefer to marry with high expectations but this has not been practical and that is why they have ended up in divorce. This has always been done if they think the family will not give them the happiness and safety that they had desired. Because most Americans love freedom, this has made them to think of themselves being at the center. This has been done at the expense of the family and children that one has (Bratter, 2009, p. 39). Any rise in divorce will ultimately have bad effects and impacts on children and that is why it needs to addressed. This is based on the fact that our children are the future generation and they need to grow in a stable family with both parents. Children develop their own personality from both parents and that is why divorce should not be entertained in the modern American society. In this case, a child can learn something different from both parents and that is why they should always be there for them. Couples should learn to persevere and live together no matter what because divorce is not always the best option (Coontz, 2010, p. 52). The American family has been undergoing a lot of transformations and this is based on changing trends in the society. As much as the American family is changing in relation to modern needs, divorce is not a good trend that should be encouraged in the society. The family as an institution is supposed to change for the better to have a good American society. Reference List Baskerville, S. (2007). Taken Into Custody—The War Against Fath ers, Marriage and the Family. New York: Cumberland House.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bratter, J. (2009). But Will It Last? Marital Instability among Interracial and Same-Race Couples. Hoboken, New Jersey: Blackwell Publishing. Coontz, S. (2010). Divorce, No-Fault Style. New York: The New York Times. Luscombe, B. (2010). Divorcing by the Numbers. New York: New York Times. Ruoff, J. (2002). An American Family: A Televised Life. Minnesota: University of Minnesota Press. This essay on Divorce in the American families was written and submitted by user Christian Barrera to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

World War II - Battle of Savo Island

World War II - Battle of Savo Island Battle of Savo Island - Conflict Dates: The Battle of Savo Island was fought August 8-9, 1942, during World War II (1939-1945). Fleets Commanders Allies Rear Admiral Richmond K. TurnerRear Admiral Victor Crutchley6 heavy cruisers, 2 light cruisers, 15 destroyers Japanese Vice Admiral Gunichi Mikawa5 heavy cruisers, 2 light cruisers, 1 destroyer Battle of Savo Island - Background: Moving to the offensive after the victory at Midway in June 1942, Allied forces targeted Guadalcanal in the Solomon Islands. Situated at the eastern end of the island chain, Guadalcanal had been occupied by a small Japanese force which was constructing an airfield. From the island, the Japanese would be able to threaten Allied supply lines to Australia. As a result, Allied forces under the direction of Vice Admiral Frank J. Fletcher arrived in the area and troops began landing on Guadalcanal, Tulagi, Gavutu, and Tanambogo on August 7. While Fletchers carrier task force covered the landings, the amphibious force was directed by Rear Admiral Richmond K. Turner. Included in his command was a screening force of eight cruisers, fifteen destroyers, and five minesweepers led by British Rear Admiral Victor Crutchley. Though the landings caught the Japanese by surprise, they countered with several air raids on August 7 and 8. These were largely defeated by Fletchers carrier aircraft, though they did set afire the transport George F. Elliott. Having sustained losses in these engagements and concerned about fuel levels, Fletcher informed Turner that he would be leaving the area late on August 8 to resupply. Unable to remain in the area without cover, Turner decided to continue unloading supplies at Guadalcanal through the night before withdrawing on August 9. On the evening of August 8, Turner called a meeting with Crutchley and Marine Major General Alexander A. Vandegrift to discuss the withdrawal. In leaving for the meeting, Crutchley departed the screening force aboard the heavy cruiser HMAS Australia without informing his command of his absence. The Japanese Response: Responsibility for responding to the invasion fell to Vice Admiral Gunichi Mikawa who led the newly-formed Eighth Fleet based at Rabaul. Flying his flag from the heavy cruiser Chokai, he departed with the light cruisers Tenryu and Yubari, as well as a destroyer with the goal of attacking the Allied transports on the night of August 8/9. Proceeding southeast, he was soon joined by Rear Admiral Aritomo Gotos Cruiser Division 6 which consisted of the heavy cruisers Aoba, Furutaka, Kako, and Kinugasa. It was Mikawas plan to move along the east coast of Bougainville before advancing down The Slot to Guadalcanal (Map). Moving through the St. George Channel, Mikawas ships were spotted by the submarine USS S-38. Later in the morning, they were located by Australian scout aircraft which radioed sighting reports. These failed to reach the Allied fleet until evening and even then were inaccurate as they reported the enemy formation included seaplane tenders. As he moved southeast, Mikawa launched floatplanes which provided him with a fairly accurate picture of the Allied dispositions. With this information, he informed his captains that they would approach south of Savo Island, attack, and then withdraw to the north of the island. Allied Dispositions: Before departing for the meeting with Turner, Crutchley deployed his force to cover the channels north and south of Savo Island. The southern approach was guarded by the heavy cruisers USS Chicago and HMAS Canberra along with the destroyers USS Bagley and USS Patterson. The northern channel was protected by the heavy cruisers USS Vincennes, USS Quincy, and USS Astoria along with the destroyers USS Helm and USS Wilson steaming in a square patrol pattern. As an early warning force, the radar-equipped destroyers USS Ralph Talbot and USS Blue were positioned to the west of Savo (Map). The Japanese Strike: After two days of constant action, the tired crews of the Allied ships were at Condition II which meant that half were on duty while half rested. In addition, several of the cruiser captains were also asleep. Approaching Guadalcanal after dark, Mikawa again launched floatplanes to scout the enemy and to drop flares during the upcoming fight. Closing in a single file line, his ships successfully passed between Blue and Ralph Talbot whose radars were hampered by the nearby land masses. Around 1:35 AM on August 9, Mikawa spotted the ships of the southern force silhouetted by the fires from the burning George F. Elliot. Though spotting the northern force, Mikawa commenced attacking the southern force with torpedoes around 1:38. Five minutes later, Patterson was the first Allied ship to spot the enemy and immediately went into action. As it did so, both Chicago and Canberra were illuminated by aerial flares. The latter ship attempted to attack, but quickly came under heavy fire and was put out of action, listing and on fire. At 1:47, as Captain Howard Bode was attempting to get Chicago into the fight, the ship was hit in the bow by a torpedo. Rather than assert control, Bode steamed west for forty minutes and left the fight (Map). Defeat of the Northern Force: Moving through the southern passage, Mikawa turned north to engage the other Allied ships. In doing so, Tenryu, Yubari, and Furutaka took a more westerly course than the rest of the fleet. As a result, the Allied northern force was soon bracketed by the enemy. Though firing had been observed to the south, the northern ships were unsure of the situation and were slow to go to general quarters. At 1:44, the Japanese began launching torpedoes at the American cruisers and six minutes later illuminated them with searchlights. Astoria came into action, but was hit hard by fire from Chokai which disabled its engines. Drifting to a halt, the cruiser was soon on fire, but managed to inflict moderate damage on Chokai. Quincy was slower to enter the fray and was soon caught in a crossfire between the two Japanese columns. Though one of its salvos hit Chokai, nearly killing Mikawa, the cruiser was soon on fire from Japanese shells and three torpedo hits. Burning, Quincy sank at 2:38. Vincennes was hesitant to enter the fight for fear of friendly fire. When it did, it quickly took two torpedo hits and became the focus of Japanese fire. Taking over 70 hits and a third torpedo, Vincennes sank at 2:50. At 2:16, Mikawa met with his staff about pressing the battle to attack the Guadalcanal anchorage. As their ships were scattered and low on ammunition, it was decided to withdraw back to Rabaul. In addition, he believed that the American carriers were still in the area. As he lacked air cover, it was necessary for him to clear the area before daylight. Departing, his ships inflicted damage on Ralph Talbot as they moved northwest. Aftermath of Savo Island: The first of a series of naval battles around Guadalcanal, the defeat at Savo Island saw the Allies lose four heavy cruisers and suffer 1,077 killed. In addition, Chicago and three destroyers were damaged. Japanese losses were a light 58 killed with three heavy cruisers damaged. Despite the severity of the defeat, the Allied ships did succeed in preventing Mikawa from striking the transports in the anchorage. Had Mikawa pressed his advantage, it would have severely hampered Allied efforts to resupply and reinforce the island later in the campaign. The US Navy later commissioned the Hepburn Investigation to look into the defeat. Of those involved, only Bode was severely criticized. Selected Sources World War II Pacific: Battle of Savo IslandOpening Salvos: The Battle of Savo Island

Compare and Contrast Huckleberry Finn to Douglas's Search for Essay

Compare and Contrast Huckleberry Finn to Douglas's Search for Happiness and Freedom - Essay Example Douglas is a slave who inherited his slave status from his mother. Since his childhood, he has lived and behaved, as their masters require to slaves. His story is well told in his narrative until his success story when he manages on escaping. His story has similarities and differences when compared with the story of Huckleberry Finn. Both Finn and Douglas have grown up without the knowledge of their fathers. In their writing, they prove to have spent all their lives trying to figure out the person who could be their father. Douglas could have asked his mother, but she died when he was a child. No one was left with the information he needed to know, and if the father was alive, he did not want to be identified. According to the statements given in his narrative, the master of his mother was his father. However, the master could not declare or raise his voice to confirm his doubts since he wanted to have the privilege of being both a master and a father. It is clear that Douglas has ne ver been able to get information regarding his father. On the other hand, Finn has a father but has been lost for sometime as par the novel. He was a drunkard who would lie down with the hogs once he had too much to drink. This can be identified as contrast between these two writers. However, there is some aspect of similarity since Finn is rejected. Both of them have to undergo difficulties in life because they lack parents. Finn cannot be involved in his group because he could not keep to the requirements of the oath. The oath stated that if any boy told their secrets the punishment would be killing of their families. Finn lacked a family hence the reason for neglection. This gives a reason for the boys to rule him out since he lacked someone they would kill. They claimed that it would be unfair if he were included in the oath taking (Twain 34). Similarly, Douglas had many difficulties just because he lacked a family. His mother dies when he is extremely young and is forced to fac e life on his own. It would be possible to state that he had an aunt who would take care o him. The fact is that, she was always busy in the farm to the extent that she cold not takes great care of Douglas as young boy. This leads to the start of Douglas as slave at a very young age. As Fin is in his search for happiness, he indulges in many unlawful activities. He is signed in as a party in a gang of robbers who seem to have ability to kill (Twain 57). In their quest for freedom, they meet women who are ready to assist them. Christianity is portrayed as a way of achieving freedom among people who are oppressed. Douglas is capable of using Christian literatures to learn how to read. His master is very unhappy when he realizes that his wife is teaching a lave religion. He is furious because he believes that religion knowledge given to a slave brings them entitlement to end their time as slaves. This could be true because Douglas acquired freedom through the knowledge of religion. Fin n has a good woman taking care of him. She always reminds him to pray so that he would achieve all his desires. This is a similarity between the two works because Christianity is portrayed as a powerful solution to problems. It is important to note that, in their quest for freedom, these two people did not mind about hurting others. Finn is ready to sacrifice the relationship between himself and the woman Watson. Despite the fact that she takes care of him, he still proceeds with an oath that has her as the ideal seal. On the

Project Management Essay Example | Topics and Well Written Essays - 2750 words

Project Management - Essay Example Measurement and accountability; check if the task has been a winner and if it has maintained all through. This is done by holding meetings and interviewing the leaders of their respective projects (Ganon, 2004). With the scope first, identify the project schedule and time management in which the project manager should come up with a realistic plan and its efficient management and define the time frame for completion of the project. Secondly, a real project is identified within the specified budget. Thirdly, procurement should be in place. Fourthly, consider the project quality. Fifthly, the project team should be looked at ensuring the project has the right skills, at the right place and the right duration to ensure there is the smoothness in the whole project time. Sixthly, ensure there is proper and prompt communication among the project players. Finally, identify the uncertainties. What are the possible causes of risks in that project, what is their possibility of occurrence and their severity, and what measures can we take to mitigate them ( Patel, 2008). Gantt charts and Critical paths help apparently spot where resources need to be anticipated and apportion them. The Gantt helps to ensure the project is within the budget constraint, a thing Mrs. Penny never took into consideration making the project to lose hundreds of thousands of dollars. They also assist the team players to be on the same page as there is a visual framework of the work to be done. Chances of confusion and misunderstanding are minimized as all the stakeholders hold the same data. The Gantt chart also helps in undertaking the task relationship among the project team. The table helps in identifying how various works are interrelated towards achieving the objective of the project. If Penny Black could have plotted the activities of the different functions carried

Principles of the Early Years Foundation Stage Framework

Principles of the Early Years Foundation Stage Framework Outline In this report I am going to be reviewing the Early Years Foundation Stage Framework (EYFS) looking at the principles, how they underpin our Early Years settings and are based on the theory of pioneers. I will then cover the value and importance of play and how this is a major part of childrens learning. I will outline how we got to where we are today with the EYFS Framework including the importance and the impact it has had on todays practitioners. At the end of the review I will look at how training and the continuing professional development of practitioners is essential. Principles Dictionary definition a truth or general law that is used as a basis for a theory or system of belief Oxford English Dictionary, third edition 2005 Early Years Foundation Stage principles: A unique child every child is a competent learner from birth who can be resilient, capable, confident and self-assured. Positive Relationships children learn to be strong and independent from a base of loving and secure relationships with parents and/or a key person. Enabling Environments the environment plays a key role in supporting and extending childrens development and learning. Learning and Developing children develop and learn in different ways and at different rates and all areas of Learning and Development are equally important and inter-connected. Todays children are the main priority in every Early Years practice. The Early Years Foundation Stage must be underpinned by principles supporting every area of a childs development. They are all of equal importance and need to be in place when caring for children. They work together providing a stimulating and valuable practice, delivery of the EYFS and putting the legal requirements in to perspective. They also support childs needs and interest which means appropriate activities are delivered. Key pioneers and theorists such as Montessori and Margaret MacMillan have been studying how children learn for over 200 years. Through studying and observing children they realised and established what was important for a child to develop and learn. Margaret MacMillan came to her theory after noticing the affect poverty was having on children. She became aware of the importance of exploring the natural world, being outside in open spaces and receiving regular meals, bath time and plenty of sleep. As according to M.MacMillian In open-air nursery children had no examinations to sit, no formal structure to the day but had time to play, to run free in open spaces, feel the sun and the wind and explore the natural world.(how children learn pg24) Key pioneers and theorists still influence our principles and teaching today, as we ensure that childrens learning is extended and that they have access throughout the day to both the indoor and outside area and not just at set times. The outdoor area is now an extension of the classroom bringing the indoor areas outdoors including role play, writing, gardening, and caring for life stock. Childrens families who are on a low income are also offered free school meals to ensure the child received a healthy balanced diet and all children are given the time and space to rest throughout the day. Value of play Play is a powerful motivator, encouraging children to be creative and to develop their ideas, understanding and language. Through play, children explore, apply and test out what they know and can do Rumbold report pg7 56 All babies and children enjoy playing, it is an essential part of their growing up and is needed for children to reach their full potential. It allows the children to be in charge of their own learning and is used everyday, this allows us to see a lot more of their achievements rather setting the scene for them. Children are able to combine their play with learning in a safe environment as C.Macintyre (into VIII) states although the children might be seen to be just playing all the time they are learning, just as fast as they can Play supports a childs holistic development as PLAY play underpins all development and learning for young children. Most children play spontaneously, although some may need adult support, and it is through play that they develop intellectually, creatively, physically, socially and emotionally. Children can learn everything through play and it is an effective way of learning so it should be made fun and enjoyable for both the children and the parents. It is also important that children and practitioners understand they are allowed to play and that it is through play that they learn. When playing children naturally develop their skills and to act out and over come any issues they have in the immediate world. It is also where the children do their thinking, problem solving and use first hand experiences so it is important that the practitioners and parents enter the childrens world and encourage their play. Playing can take place anywhere not only in the classroom but the outdoor area as well and children need to be given time and space to place. The journey of Early Years Foundation Stage curriculum The journey of how we got to todays EYFS curriculum started in 1990 with the Rumbold report starting with quality. It researched in to the quality of education for under fives and how the process of a childs learning is just as important as the outcome. The report states Childrens imagination can be nurtured by responding to their curiosity. With encouragement and stimulation, this curiosity will develop into a thirst for, and enjoyment of, learning. Pg 7 56. In 1996 Desirable Outcomes were introduced consisting of six areas of learning: personal and social development, language and literacy, mathematics, knowledge and understanding of the world, physical development, and creative development. The Curriculum Guidance was then set up in 2000 for the Foundation Stage children aged 3-5 years. It meant they had their own curriculum which supported their needs within the 6 areas of learning. Under each area then had set goals which gave guidance and structure to their education. Each chil d will achieve these goals at their own rate and are the foundation of their learning. It was then noticed that children under 3 also needed some guidance so in 2003 Sure start introduced a framework known as Birth to three: supporting our youngest children introduced. It takes a holistic approach in little stepping stones caring for children needs and routine. These are covered by four components: A strong child, skilful communicator, competent learner and healthy child. Today every practice is required to follow the Early years framework. It complies and supports all children from birth to five and separates from the National curriculum. It focuses on development, learning and care of the child. The framework The EYFS framework is one document which all settings working with children will have to comply with. It includes both education and care and is supported by the four principles (appendix). For a effective setting it is important that the following key points are in place. This has had a huge impact on practitioner as it ensures every childs development is being met and they are seen as an individual. Observing a child is an important part of the day-to-day role of a practitioner within an Early Years setting. As observing a child you are able to discover the childs interests, likes and dislikes, behavioral patterns, asses the childs stage of development and identify any patterns in the childs learning. S.Isaac pg 35 how children learn allowed adults to really get to know children, that their emotions were not hidden It can also highlight any concerns you may have and ensures that the child is seen as an individual with all its needs being met. Observing a child involves looking, listening and being activity involved. Assessing a child is of equal importance as observing them, as you use the information from the observation to identify the childs achievement and plan the childs next steps in their development and learning. Ongoing assessment is an integral part of the learning and development process EYFS Statutory Framework pg 16 2.19 In my own setting we are regularly observing children during play as this is when we feel we gain more from observing the children as they are more comfortable and demonstrate the skills that they have learnt. We then take the childs observation and record their achievements in their individual profiles and learning journeys. From looking at their achievements we then plan their next steps. This process is a continuous cycle as shown in the diagram. Planning There are three different types of planning Long-term, Medium term and short term all of which are important as they ensure all areas of a childs development are evenly met. It also ensures all the principles are being underpinned within the setting and that the children have access to a wide range of area including indoor, outdoor and a quiet area. Planning also enables areas of development to be linked together so the children are developing a range of skills and learning. In my setting the children are very much involved with the planning as we are interested in what the children want to learn. We use short-term weekly plans (Appendix) and review the activities each day including to see how successful they have been and to extend the childrens learning. Good planning is the key to making childrens learning effective EYFS FRAMEWORK principle pg12 2.8 Record keeping Keeping a record of childrens development is thoroughly important as it monitors a childs progress and achievements. Also highlights any patterns in a child development and is used as evidence to show parents, outside professionals and teachers. In my setting each child has their own Learning Journal which they are involved in. It consists of the child profile, evidence of their development and learning using photos, observations and their own work. This is shared between the child, their parents and the practitioners. Relationships with parents and importance of reporting to them Parents are a vital part of a childs learning as they are their main educators. A good relationship between the parents and the setting helps to build a strong connection which enables the parents to support their child and offer a continuity of expectations, experiences and behavior All families are important and should be welcomed and valued in all settings principle parents as partners 2.2 The parents also have an understanding of the EYFS and so understand how important it is for their child to play and how they their role as a parent is needed for them to develop. Within my setting we support the parents by making sure they feel involved and appreciated. We have an open door policy which allows parents to come and talk to a member of staff when they feel they need to. We also offer parent consultations, workshops, helping hand events and inform them of any information through meetings, newsletters, telephone calls and home/school diaries. Training Learning does not stop once leaving school you continue to learn throughout your life and within your professional career, today this is known as Lifelong Learning. So With frequent changes to the Curriculum it is important that practitioners continue to keep up to date with the training, as this helps them to develop on their knowledge and improve their skills within their career. It also allows them to reflect on their own learning experiences and to notice their achievements.

Epic of Beowulf Essay - The Balance of Joy and Sorrow in Beowulf

The Balance of Joy and Sorrow in Beowulf        Ã‚  Ã‚  Ã‚  Ã‚   The poet Richard Wilbur expresses in his poem Beowulf one of many sorrows expressed by the original Beowulf poem: â€Å"Such gifts as are the hero’s hard reward †¦ These things he stowed beneath his parting sail, And wept that he could share them with no son† (Wilbur 67).    The hero’s lament of not having an heir is but one of many dozens of sorrows in this poetic classic, which balance with numerous joys expressed on alternate pages. This essay expresses but a selection of joys and sorrows from among the almost countless number existing in the poem.    Beowulf both begins and ends on the sorrowful occasion of a death, Danish king Scyld Scefing’s in the opening lines, and our hero’s in the closing lines. This fact is important in some critics’ classification of the poem as an elegy rather than an epic: â€Å"It is an heroic-elegaic poem; and in a sense all its first 3136 lines are the prelude to a dirge: [Then the Geatish people made ready no mean pyre on the earth]: one of the most moving ever written† (Tolkien 38).    Hrothgar, Scyld’s great grandson, introduces the first full measure of joy into the poem by (1) being a king â€Å"beloved by his people; and (2) with his construction of a huge and splendid hall called Heorot, where he can â€Å"share out among young and old all God Had given him†¦Ã¢â‚¬  In the hall â€Å"each new day† there was â€Å"heard happy laughter loud in the hall, the thrum of the harp, melodious chant, clear song of the scop.† And even a deeper, spiritual joy was available in the hall as listeners learned â€Å"how the Almighty had made the earth, this bright shining plain which the waters surround.† As a result of the hall, â€Å"the brave warriors lived in ... ...elly† – a positive. Beowulf’s demise, the chastising of the cowardly fighters, the prophecy that the Geatas will be the object of hostility from various kingdoms, the mourning – can all this sorrow possibly be balanced by: They said he was, of the kings of this world, the kindest to his men, the most courteous man, the best to his people, and most eager for fame.   This famous, enduring poem is thus seen as a balance of joys and sorrows from beginning to end.    BIBLIOGRAPHY   Chickering, Howell D.. Beowulf A dual-Language Edition. New York: Anchor Books, 1977. Tolkien, J.R.R.. â€Å"Beowulf: The Monsters and the Critics.† In TheBeowulf Poet, edited byDonald K. fry. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1968. Wilbur, Richard. â€Å"Beowulf.† In TheBeowulf Poet, edited byDonald K. fry. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1968.

Convenience Store and 7-eleven

7-Eleven in Taiwan Yuko Matsumuro National Chengchi University Abstract Nowadays, convenience stores have become more and more common in Taiwan. If you just look around everywhere, you will soon find there are a lot of convenience stores surrounding your town. Among several convenience store chains, 7-Eleven, or the President Chain Store Corporation, is the most popular one now. The paper focuses on why 7-Eleven is so successful in Taiwan and pursuits what is behind it.At the beginning, to understand the position of 7-Eleven’s parent company Uni-President Enterprise Corporation (UPEC) in Taiwan, and investigate how it influence the success of 7-Eleven. Also, based on the data which showed the consumers’ satisfaction towards 7-Eleven’s service, to consider how 7-Eleven’s service performances are evaluated by consumers and what kinds of management manuals they have. In last, the paper will discuss the influences of 7-Eleven’s special marketing geograp hical strategy and their advertisement effects on consumers.These information will help us know why 7-Eleven can continue to improve. Why 7-Eleven succeed in Taiwan? Introduction According to the article â€Å"Taiwan Convenience Stores 2010†, â€Å"In 2009, Taiwan’s four major convenience store chains such as 7-Eleven, Family Mart, Hi-life, and OK operated a total of 9,184 stores around the country, a density of one store per 2,500 people, making Taiwan the densest market in the world in terms of convenience stores. † Among several convenience store chains, 7-Eleven is the most popular one in Taiwan now.To think about the history of Taiwanese convenience stores, according to the article â€Å"The Development and Trend for Convenience Stores† from Managing Convenience Stores Theories, the Uni-President Enterprise Corporation (UPEC) had contributed the great role to the development of convenience store in Taiwan (Department of Economy, 2000). â€Å"In May 27, 1979, UPEC stated with fourteen chain stores and in this year, UPEC cooperated with the Southland Corporation, having the longest history and the biggest chain convenience store Company in South America, imported 7-Eleven to Taiwan† (Department of Economy, 2000).The first 7-Eleven in Taiwan opened in 1980 with 27 stores and the sale of this year was just only NTD 1. 2 billion. Although 7-Eleven grew 62 stores in 1984, the sale still did not improve a lot, and 33 stores had been closed in this year (Lu and Luo, 2010). Nevertheless, the 7-Eleven company did not stop to increase the number of stores; in 1987 they started to work 24 hours with all 168 stores. Since this turning point, 7-Eleven started to expand their business and in April 2010, 7-Eleven expanded with 4733 chain stores with a sale of NTD1017. 6 billion in a year (Lu and Luo, 2010).This paper will explore these following questions: 1. Why 7-Eleven is so successful in Taiwan? 2. Does 7-Eleven’s parent†™s company the Uni-President Enterprise Corporation (UPEC) role relates to the success of 7-Eleven? 3. What kinds of strategies 7-Eleven has? It is valuable to study why 7-Eleven can continue to improve and understand their strategies and backgrounds. What is the Uni-President Enterprise Corporation (UPEC)? First of all, to understand the position of 7-Eleven’s parent company Uni-President Enterprise Corporation (UPEC) in Taiwan, and investigate how it influence the success of 7-Eleven.According to the article â€Å"The Revenue for UPEC in April is 41. 92 billion and increasing annually by 7. 41%†, â€Å"The whole profit-making of UPEC in April recorded NT41. 92 billion, its increased 7. 41% from last year at the same time† (Yang, 2011). Uni-President Enterprise Corporation (UPEC) is the only company in Taiwan, which has many kinds of food manufacture branches, and dozens of products can be made through only one branch (Chang, 2006). Major domestic subsidiarie s of UPEC are such as 7-Eleven, Starbucks Coffee Company, Mister Donuts, Muji (Taiwan) Co. , President Drugstore Business Corp. COSMED), President Transnet Corp. , Semeur De Pain and so on. We can see there are so many subsidiaries under the UPEC and each of them quite popular companies in Taiwan now. â€Å"While adequately integrating the subsidiaries of retail, logistics and recreational service companies within the group, rapidly expanding its business territory† (Uni-President, 2007). The subsidiaries of UPEC’s business tie-up increased their business territory, and made UPEC more powerful company. In 2005, the profit-making of the food industry UPEC exceeded over NTD 1,000 billion† (Chang, 2006).The food industry of UPEC is one of famous company in Taiwan, if you look around 7-Eleven’s food categories, you will soon found a lot of them are from its company. Now, we know such big food industry behind 7-Eleven, is it related to the success of 7-Eleven? Food is important role in convenience store In the article â€Å"The Almighty Convenience Store, 7-11 and Family Mart Competes†, E-IPC, the research of Taiwanese people whose frequency to visit convenience stores which stated from 1988, suggested those who answered once a week was 53. % in 1995; in 2009, those who answered to go there every week was 84. 7%, among them, the sum of those who answered three times a week and once a week was 50%, answered going everyday was 34%, surprisingly, those who answered visited over twice a day was 7. 3% (Marketing. chinatimes. com, 2010). The age of main consumers who spend money in convenience store is 13 to 64, the E-IPC in 2006 to 2009, shown that those who answered visiting there every day was increased 30. 8 to 34% (Marketing. hinatimes. com, 2010). From the data, we can see nowadays people visit the convenience stores more often than before. Then, what kind of people have become regulars nowadays? The article shows that the Taiwanes e population is mostly working class; they at least buy two takeout meals per day, and these two meals are mostly breakfast and lunch (Marketing. chinatimes. com, 2010). Now, we know the main consumer of convenience store is the working class people and their needs are food.According to the article â€Å"Local Convenience Stores' development and future in 2008†, the data of â€Å"The Private Brand of four big convenience stores in Taiwan†(Table 1) shows that 7-Eleven’s main products such as â€Å"Drinks, fresh food, snacks, coffees, daily commodities†, all of them comes from UPEC company or their own 7-Eleven brands (Wang. 2008). As to Family Mart, their main products are the â€Å"Fresh food and drinks†, Hi-Life’s are the â€Å"Fresh food and dairy products†, and OK is the â€Å"Fresh food† (Wang. 2008).Only Fresh food come from their own brands in Family mart, Hi-Life, and OK, and we can see 7-Eleven has more many kinds of ma in products than others because of the support of UPEC. Table 1 The Private Brand of four big convenience stores in Taiwan (2008) |Company |Brands |Main products |Notes | |7-Eleven |7-11 |Drinks |All products come from UPEC company or their | | | |Fresh food |own 7-Eleven brands | | | Snacks | | | |CITY CAFE |Coffees | | | | |Daily commodities | | |Family |Fami |Drinks |Fresh food comes from their own Fami brand | |Mart | |Fresh food | | |Hi-life |Hi-life |Drinks |Fresh food comes from their own Hi-life brand | | | |Daily commodities | | |OK |OK |Fresh food |Fresh food comes from their own OK brand | â€Å"Extended menu offerings have successfully increased the importance of convenience stores foodservice offering. The company derives its share from its convenience stores, under the brand 7-Eleven. At the end of 2009, there were 4,750 outlets,† 7-Eleven may be considered to be the pioneer in introducing convenience stores fast food in Taiwan, and has since constantly in novated with the launch of new products (Euromonitor international. 2010). Besides, â€Å"Family Mart said the sale of fresh food items currently accounts for only 12 percent of its revenue. In Taiwan, the industry average is 20 percent† (Business weekly. 010), compared with other convenience stores, Family Mart provides less food and it may give distance with 7-Eleven’ high sale because people’s needs are food. Then, how does the CVS chain store attracts the customers and creates non stopping motives for them to buy? There are two prospective on this; one is the products that they are currently selling. With the penetration of the stores, expanding their takeout meals market is also an important marketing strategy (Marketing. chinatimes. com, 2010). Therefore, the convenience stores’ targets the timing to do marketing strategies or other promotional plans. For example, in 7-Eleven, drinks and breakfasts are only 39 NTD to promote their products (Marketin g. chinatimes. com, 2010). Internal business management of 7-ElevenAccording to the date of â€Å"The Benchmarking Companies of Digital Service in 2011†, 7-Eleven, or the President Chain Store Corporation, ranked the top in retailer category, it can say consumers are satisfied to the services of 7-Eleven (He and Yang, 2011). From this date, we can consider why 7-Eleven’s service performances are evaluated by consumers and what kinds of management manuals they have. According to the book of â€Å"Successful CVS Strategies† by Chen Kuang in 2006, stated the detailed and specific personal management is 7-Eleven’s basic concept. There are three main management concepts of 7-Eleven such as work refinement, formal management, and the core value to the consumers. First of all, the feature of 7-Eleven’s staff management is refinement work.For example, as to cleaning, â€Å"there are many stores are required to do cleaning but less stores have cleaning pro cess and every department has its own regulations, 7-Eleven is such convenience store†(Chen, 2006). Even though cleaning which parts in what time, the way or the order to clean, using which tools to clean, all of which are written in their management regulation, and workers should be follow it every day. Their regulation is including such as cleaning of doors, floors, around of sales counter, electric lights, parking areas, public telephone outside the store, and so on (Chen, 2006). As to formal management, â€Å"Working Progress reports are written by every staff everyday, which can make the staff clearly understand when to do what at where and how† (Chen, 2006).Also, 7-Eleven execute working progress report for every worker once a time, which includes evaluation of oneself or other workers (Chen, 2006). Also, the customers' core value is to provide and support how 7-11 should run the business. They consider to receive the consumers’ heart is important for their value and the growth for the company. â€Å"For example, 7-Eleven’s staff cannot answer â€Å"I don’t know† for their consumers’ question. They should say ‘Could you wait me for a while, I’ll check it’, or ‘Can I ask your phone number? I’ll contact you if I know the result’† (Chen, 2006). They also have seven technical words which should say if they meet the consumers such as regular greetings, please watch your step, and take care.We can see the 7-Eleven’s personal management is really detailed which increase their work efficiency; also their regulation requires staff to be precise in work and have the right behavior toward the consumers. Such 7-Eleven’s management may lead to the consumers’ satisfaction. Staff training and evaluation are also the important part of 7-Eleven’s internal management. 7-Eleven has three training center in Taiwan such as Taipei, Taizhong, and Kaoshiung , where trains the new staff’s knowledge, attitude, skills, and abilities. â€Å"The new staffs take training classes for the first four and a half day and one left to do retail sales practice†(Chen, 2006).In addition, â€Å"7-Eleven training materials are renewed in every six months† which we can see 7-Eleven changes their management manual depends on the society condition or people’s need. As to managers' training and evaluation of promotions, â€Å"the 80% to 90% of 7-Eleven’s senior management employees were raised from the basic unit staff to be promoted† (Chen, 2006). For example, if a graduate college has performed well in the basic unit staff, he will be the vice manager in three years (Chen, 2006). Employing people in the promoting way, which can maintain stable management, decrease employees’ fluidity. The workers done need to worry about their future at the same time training rich experience staff workers. Marketing Geograp hical of 7-Eleven Taiwan is a high dense populated region, it has limited for the growth of big stores, and they cannot establish their companies easily. However small stores, especially convenience store, has more possible to be future development mainstream† (Department of Economy, 2000). As we know convenience stores in Taiwan has been increasing their marketing territory nowadays. According to the article â€Å"The Comparison of 7-11 President Convenient Chain Stores, Family Mart Convenient Chain Stores and Hi-life Convenient Chain Stores†, the research of the main convenient chain stores in Taiwan in 2007 showed that â€Å"7-11 President Convenient Chain Stores was on the top of the rank, which owned 51. 87% of the market; Family Mart Convenient Chain Stores owned 24. 6% of the market, and Hi-life Convenient Chain Stores owned 14. 33% of the market† (Workshop of Starting your own business with joining Chain Stores, 2008). 7-Eleven shares more than half of th e convenience store market in Taiwan, and has raised its publicity. However, they are not only increasing the number of stores, but also having the strategies to set up it. â€Å"According to the Statistic suggested that the condition of location influences the store’s success of 60%† (Chen, 2006). To see 7-eleven’s geographical condition and learn their three important strategies such as confirmation of business place, Choosing the right place, and address and evaluations.Confirmation of business place refers â€Å"the basic investigation of business place and know their competitive market† (Chen, 2006) For example, the residential area is more stable for stores’ profit. The next, choosing the right place means that 7-Eleven always set in the consumers’ daily routes such as on the way of going to the work or school, parks, and so on. Also, address and evaluations is that the condition of population density or using the rate of success to ca lculate if the store should be establish or not (Chen, 2006). 7-Eleven always investigate the place deeply, to understand either the place can lead 7-eleven’s success or not. Moreover, the central construction is also one of 7-Eleven’s geographical strategies.It will consider four major effects from central construction that is decreasing the budget of advertising, increasing the image of the business, being controlled better and the quality would be better, and increasing the efficiency of delivery and decrease the amount of money and time spend on it (Chen, 2006). For example, our school National Chengchi University, we can find three 7-eleven inside the school campus and two outside of school. There are five 7-Eleven around our school; some of stores are running together because we sometimes see the employees go 7-Eleven in this store or move to that one. It can help each stores business and can cause great advertising effect for 7-Eleven. AdvertisementIf you watch any commercials on TV for a while, you will soon be aware that it is easy to find 7-Eleven advertisements. Recently, 7-Eleven’s commercials have increased, do these advertisements really influence the increasing of their profits? The article indicated that â€Å"After several failed attempts, 7-Eleven came out with the low price City Cafe in 2004. However, with the success of commercial advertisements in 2007, 7-Eleven has been selling 30 million cups of coffee a year† (Taiwan insights, 2010). Whatever strategy does 7-Eleven used and rises up its profits? Since November of 2009, the usage of hiring celebrities with different impressions to be with representatives, to have a strong stands in the coffee market.According to the article â€Å"The Report of Reaching ‘The effect of advertisement’†(Table 2), in the data of December, 2009, â€Å"the rank of ‘Effective dose of advertisement’ in coffee from chain stores and fast food restaurants , ‘7-11 CITY CAFE’ is on the top. † With the airing 157,846 times on screens 7-11 CITY CAFE’ commercial have the highest budgets of 9,710,000 NTD. In return, CITY CAFE’ has helped 7-11 to earn back a revenue of 17 times bigger than the actual costs being used for the campaigns. However, Family Mart has only an airing of 65,670 on screens, their advertisement effect is ranked the fourth (Liao, 2010). From the data, we can see 7-Eleven’s commercial on the screen increases their profits. Table 2 The ranking of effect of advertisement in December, 2009 Ranking |Products |Airing times |Seconds |Times on the screen|Effect of ad | |1 |7-11 CITY CAFE |2,974 |89,205 |157,846 |9,707 | |2 |Mc CAFE |2,268 |68,040 |145,500 |8,378 | |3 |Hi-life Brown CAFE |2,532 |53,175 |130,442 |7,717 | |4 |Family Brown CAFE |3,159 |32,880 |65,670 |4,124 |Moreover, according to the date from â€Å"CVC industries from May to October in 2009 ‘The rank of Advertisement effect in 2009’†(Table 3), top ten among seven are UPEC, the top is 7-Eleven’s advertisement whose airing is 1,057,969 times, compared with the second rank 524,102 times of Family Mart, it is greatly high (Liao, 2010). As we know commercials costs money, but if you do not put action to increase your publicity, you will decrease the opportunity to introduce your products to people, and also cannot earn a lot of revenue. The data shows large number of 7-Eleven’s advertisements on TV, and they make use of commercials sufficiently to lead their successful of business. Table 3 The rank of Advertisement effect in May to October, 2009 Raking |Products |Airing times |Seconds |Times on the screen |Effect of ad | |1 |7-11President Convenient Store |29,460 |626,140 |1,057,969 |70,208 | |2 |Family Convenient Store |16,804 |262,650 |524,102 |32,250 | |3 | 7-11Slurpy |15,109 |247,160 |485,738 |30,341 | |4 |7-11 CITY CAFE |11,162 |242,160 |414,309 |28,442 | |5 |Welcome Supermarket |7,098 |141,960 |290,317 |19,631 | |6 |7-11OPENchan recharge card |5,398 |134,950 |240,821 |16,729 | |7 |7-11general lunch box |9,002 |139,100 |256,977 |16,417 | |8 |7-11Onigiri |6,734 |148,795 |261,237 |16,117 | |9 |Family fabulous bread |8,900 |119,840 |229,083 |13,659 | |10 |7-11SMOOTHIE |3,218 |96,510 |184,137 |13,005 | | |photosynthesis | | | | | Conclusion After the research of 7-Eleven, we can understand the 7-Eleven’s background and there are many kinds of strategies behind them.The 7-Eleven’s parent company Uni-President Enterprise Corporation (UPEC) has a lot of subsidiaries whose business tip-up make each company’s development. For example, the food industry of UPEC supports 7-Eleven’s variety of food products, and increases their outlets than other convenience stores. Especially, for the working class people whose purpose to visit convenience store is for the food, it can say the food industry of UPEC’s support relate to the success of 7-Eleven. Also, the detailed internal business management of 7-Eleven makes worker can understand clearly how they work and behave, and following its regulations which increase the efficiency of each stores.Employing people in the promoting way also give them more faith for their work. If the management does not give the stable work condition for employee, they also cannot give a good response to the upper levels. Moreover, 7-Eleven’s geographical marketing or large number of advertisements which also raising up their publicity and become the one of strategy for the success. If we do not know what is hiding behind 7-11, we will never understand why they are so popular in Taiwan and how they succeed. To the success of one company, the managements should consider a lot of possibilities to make their business more efficient and always observe people’s mind.For instance, â€Å"7-Eleven’s training materials are renewed in every six months† (Chen, 2 006), from there we can see they always change their materials depending on the passage of the time, it also makes 7-Eleven’s continual improvement. In 1984, 7-Eleven closed up 33 stores because of the crisis of management, and their brand of City Cafe in 2004 recorded low prize; nevertheless, the history of 7-Eleven is not always successful but they come up with new ideas to solve the issues. What can we learn from 7-Eleven is that even though the result is a failure, you forge ahead and try next without giving up. References Chang, A. , Chien, H. , & Hsu, J. (2010, June 30). Taiwan Convenience Stores 2010.Retrieved from http://www. chilealimentos. com/medios/Servicios/Normas_internacionales/Normaotros_paises/Normativa_Taiwan/Taiwan_Convenience_Stores_2010_Taipei_ATO_Taiwan_USDA. pdf Business Weekly. (2010, December 31). Magazine digest — Convenience stores' new focus. Focus Taiwan. Retrieved from http://focustaiwan. tw/ShowNews/WebNews_Detail. aspx? ID=201012310013&T ype=aMAG Chang, C. (2006, April 21). 58 â€Å"UPEC's food industry profiting billions rooting in China†. . Retrieved from http://tw. nextmedia. com/applenews/article/art_id/2552607/IssueID/20060421 Chen, K. (2006, April). 7-11. Taiwan: . Department of